The eCommerce Model

The eCommerce business is one of the highly sought after online business
because it connects billions of people worldwide – making it easier to gain
buyers and profits.

Here are some facts about ecommerce.

It will not give you richness and wealth overnight. Contrary to popular belief,
online business is one of the hardest businesses to master.

But it is the easiest way to earn profit. You just need to put in the hours to
succeed.

Next, you have more time to think about growing your business.

If you really want to grow your business further, you need to spend efforts on
marketing, advertising and promoting your online store.

You don’t have to bother with shipping and management. That entire task will
be done automatically by your supplier and online store. There are 6 elements
in your ecommerce model;

  1. Choosing your niche.
  2. Create your own brand.
  3. Look for supplier and designer.
  4. Set up your online store.
  5. Print On Demand (POD).
  6. Dropshipping.

Choosing Your Niche

Firstly, you need to choose a niche for your online business. A product
nichehelps establish a solid ground to your business. You can’t just change
from one business to another and expect your trustworthy buyers to keep up.

Start selling something that you have at least a slight interest in. This is so you can get through the days of low sales and technical issues better than usual.

There are 3 ways to decide upon a niche.

First, you can look up on the newest trend. This method serves only as a short term business model that can earn you a quick extra dollar. The tools you can
use to search for the newest craze are Trendosaur.com or Terrapeak.com.

Previously, the world was fascinated by the idea of selfie sticks. Those who
managed to keep up with the selfie stick trend were earning over $50,000 –
selling only selfie sticks.

Nowadays, it is the fidget spinner.

What’s next?

Next is to look up on any ecommerce website and search for its ‘Best Seller
List’. Amazon or even eBay are some of sites that you can go to.
What you need to focus on is the products that received good reviews but
without many sellers. This will grant you less competitors; which means better
sales.

Make a spreadsheet of trending items for the past 3 or 6 months to observe
the demands of the market.

The last method is to not rely on any online tools. Instead, you can pick a niche using these criteria;

  1. Select a niche that you can add value. Adding value to your niche will
    set you apart from most competitors.
  2. Choose a niche that has passionate and desperate buyers. You are
    looking at demands; where there’s demand there’s buyers. Where
    there’s a problem, you will be there to solve it with your products.
  3. Products that is hard to find locally. This is going to be a unique
    feature for your business. It will be easier for customer to look you up
    because of your products.
  4. Products that is disposable or consumable. This is to ensure that you
    will get repeatable customers.
  5. Finally, products that requires a lot of accessories, or in other words,
    add-ons. Any products that require back-end items are worth selling.

You don’t necessarily need to choose a niche that is 100% based on these
criteria. Mix and match them and see which ones work out the best for you
and your business.

Creating Your Brand

A brand is like an identity for you and your business. Not only will it give you
the sense of ownership, but a good brand will be able to connect with your
prospects and buyers at an emotional level.

Do you remember the last time you managed to buy your favorite watch from
your favorite brand? When you finally bought it, you feel good about yourself.
You are happy, and you have strong feeling of fulfillment.

That is the goal you need to achieve when establishing a brand to connect to
your customers.

When you have your own brand, you will be labeled as unique and interesting.

Some of the most distinctive advantages to having a brand is how you can add
value to everything you are selling. This is how you secure your customers’
loyalty.

What’s more, it is easier for buyers to make your products viral because it is
perceived as unique.

Here are some of the ways to get your brand going.

First, capture your own unique photos. This is to ensure that it won’t have
similarities to other stock photos. Any items you think resonates with your
brand are unique on its own.

Next thing you can do is to hire a photographer for a more professional
picture. If you want to have a high-quality photo of your brand, this is one way
to do it.

Thirdly, you can design your own logo that reflects your products and
company.

From the color schemes, to the objects used to symbolize your brand, you are
free to choose whatever that you want.

You can visit sites like logomakr.com or even canva.com. Both sites excelled at
providing users the power to create their own logo.

Then, you can put your missions and values to your site. The purpose of your
business is important to your buyers.

If what you are trying to achieve is not within their interest, they won’t be so
keen on buying anything from you. That is why it is best to clarify your
purpose.

Another way to brand your business is through the color of your website. Your
website should have its own distinctive design. The purpose of this is to give
your online store a ‘color identity’.

See how most of us remembers McDonalds because of its big yellow M? Or
maybe the black and white stripes of Sephora?

Finally, you can give out free stuff or vouchers to your customers. Customers
are prone to buy something back from you if you allow an appreciation reward
to them.

You can give them free stuff once they’ve purchased their 5th items, or spent
$100 on a single receipt or others. Look For Suppliers And Designers.

To begin looking for products, you need to be on the lookout for any white
label products.

White label products are items manufactured by a single company and is being
rebranded by another company to make it look like their own. There are many
giant companies that practice this method.

Some of the white labeled products out there consist from make-up brand all
the way to your t-shirts. Once you’ve found your supplier, you need to ensure that the companies are willing to drop ship. Most of them will let you pre-purchase units if you want to keep some of them at your home office.
But they will still keep your products in their warehouse and fulfill the order for you.

There are many suppliers out there that can provide the service for you. Some
of my personal favorites are Gearbubble.com and Powermerch.com. Both companies will assist you on supplying and even designing your own products.

There are many ways for you to hire a designer.

But if you have the skills to design your own t-shirts, caps or even bags, you
can do so yourself. All you need is good software like Photoshop or Illustrator
and you are all set.

However, should you prefer to outsource the job to someone else, then hiring
others to do the artwork for you would be your best solution.

Look for designers at Upwork.com, Fiverr.com and even Behance.com. Any
freelancing website should have freelancers who are skilled in designing
clothing artwork or any others.

Post a job under the niche of your product. Make sure to post a precise and
concise job scope to your freelancer.

Some sites even allow you to post a job to a specific freelancer. If you found
the freelancer of your choice, you can invite him to do the job for you.

Otherwise, you can just post the job to anyone with designing skills.

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