If you’re an affiliate marketer, then you’re always looking over your shoulder to see if the competition – your fellow affiliates – are catching up to you.
At times the market can be crowded, so selling the same thing to same group of people means you’re lucky to get just a small share of the market.
But it doesn’t have to be that way – not when you turn an affiliate offer into a unique offer!
You see, most affiliates try to sell the product as is. If your prospects are shopping around, they’re going to skip all the “me too” offers.
Instead, they’re going to focus on those offers that give them an incentive to buy. And that means you can outsell the other affiliates simply by offering a bonus product to anyone who buys through your affiliate link.
Step 1: Select Your Incentive
Your goal is to make your offer stand out from the crowd by offering an incentive to buy from your link, thereby boosting your conversion rate. And that means you need to offer a bonus that enhances or otherwise compliments the affiliate product.
One way to do this is by reading the sales letter for the product and choosing one particularly enticing bullet point.
Example #1: If the sales letter tells prospects they can learn how to get traffic from social media sites, then you can create a report called “27 Ways to Use Social Media to Drive Traffic to Any Website!”
Example #2: If the sales page for a diet book promises a month of low calorie recipes to customers, you can create a supplementary low calorie recipe book and give it away to those who buy from your link.
Example #3: You’re selling a dog training book. You see a bullet point about eliminating bad behaviors such as jumping, incessant barking, digging in the gardening, etc. You can create a report or even a video called, “The Secrets of Training the Perfect Dog: How to Keep Your Dog’s Paws Off Your Guests, Off Your Counters and Out of Your Garden!”
The point is, your freebie should be directly related to the affiliate offer. You want your prospects to buy through your link just because the incentive is so enticing.
Step 2: Create your Incentive
Once you decide on the topic, your next step is to create the bonus product. If you’re creating a short report or video, you can probably finish it in one day. Otherwise, you can hire a trusted freelancer to do it, which frees your time to focus on marketing the offer!
Tip: You find ghostwriters on sites like WarriorForum.com, Elance.com, and GetAFreelancer.com. You can also ask for recommendations from your colleagues via your social networks or on business forums.
Step 3: Sell and Deliver!
Finally, your last step is to promote your offer by letting prospects know that anyone who buys the affiliate product using your link will get the bonus product.
Now, there are a few ways to deliver the product:
- On the download page. If you’ve developed a relationship with the product vendor, he may agree to set up a special sales page that promotes the bonus plus a special download page so that customers can download it instantly after purchasing.
- You can have customers forward their receipts and then you send them the link to the bonus.
- You can also set up a special email address with an autoresponder, so that anyone who sends you a receipt gets the download link automatically. (Naturally, some people will try to “cheat” this system.)
And there you have it – the simple three-step strategy you can use to outsell your competitors and put more money in your pocket.
It’s so easy you could be making more money by tomorrow… if you get started today!