The Best Business Plan

Hi my name is Kevin Ebsworth and I am the CEO of FME focused marketing education, today we’re going to be talking through the best business plan. Okay so I’ve just done the pros and cons for the type of online business and so we’re going to be talking about today is the type of business plan that you want to go for.

Creating products so basically become a product vendor or you can become an affiliate so affiliation, there’s two different types of businesses out on the online world, you can create the products  “the product vendor” or you can be the type of person that likes to sell “an affiliate”.

Or you know you can be the person in middle and be both you can be the product vendor and become an affiliate which you’ll find that a lot of affiliates do that anyway because they can come up with new methods to sell online and then they go and make a product to show you how to do so.

I have just listed down a bunch of pros and cons of both businesses so this you can see which is the best business plan for yourself. This is to help you decide which one would you would prefer to go for.

Creating products


  • You can make a hundred percent of the money.
  • You have your own stamp on it, you created the product  that is going to be for your clients.
  • The product belongs to you as you created it and you know this is your baby the product, you have full ownership.

Those are the pros.

I find that the cons on the other hand outweighs the pros.


  • The fact that you have to make the product in the first place.
  • After making the products you have to create the sales page so that means writing a sales copy that basically sells.
  • You also you have to do the testing to make sure it actually converts.
  • It takes a lot of your time up.
  • Deal with sales.
  • Deal with customers.
  • Deal with complaints.
  • Deal with refunds.

Now I’ve done both I’ve been a product vendor I created a few products myself and it took a heck of a long time, it took a time to create the websites as well as creating the sales copy. You also have to think about how you’re going to promote your product the sales video that’s would have an impact on the buyers to help them want to buy your product.

Customer when they come to your page after seeing your video or if that you don’t have a video you just have a sales pitch you have to list the benefits of the benefits, everything that is contained in the product what they’re getting for their money.

You also have to put in there extras as well just to bulk the package up to make the customer justify spending that amount on your product.

You have to make sure you register with the sale platforms or if you’re not using affiliation tools basically you have to use PayPal or stripe or whatever payment method that you want to take on not only that if you want to sell products and you want the affiliates to sell for you, you have to join up an affiliate platform anyway like JV zoo, warriorplus or clickbank or anything like it and deal with the sales also affiliates like to make sure they have everything like pre written emails, graphics and bonus page.

That’s the pros and cons of creating your own products and becoming a vendor.  


Now I’ve listed quite a few in the pros and not a lot of cons with affiliation, so let’s go into the pros and cons of affiliation now.


  • You don’t have to make the products so I think that’s a big Pro because of the fact that you’re saving time and you don’t have to actually create the products as they are already done.
  • You don’t have to make the sales page.
  • You don’t have to come up with a sales copy as the copy is already done for you.
  • All the pages look good and have ready tested for conversions.
  • The testings have already been done for you making sure everything works.
  • The sales videos are already done.
  • You don’t need to deal with the money.
  • you don’t have to deal with customers.
  • You don’t have to deal with complaints.
  • It doesn’t take too much of your time.

In fact the only thing you have to do is build an audience if you’re already an expert you should already have an email list and an audience then this should be easy, but if you are a complete newbie then you have to build an email list an audience.

Everything is basically done for you so this is what they call a “done-for-you business” all you have got to do is apply for your affiliate link.

About being an affiliate or doing any affiliation you don’t actually own the product.


  • You can only make commissions.
  • you don’t own the product.
  • Promoting other people’s products to your list.
  • Competing with each other on your email list.

So that’s it from the cons with the affiliation business model, being able to promote the product as an affiliate gives you more awareness when you first start out because you need to be able to have that online presence so people can know who you are.

Becoming an affiliate isn’t easy if your a newbie anyway as you need to be on the leaderboards you so you get the online presence that you need and the authority this is why I would like to help you with that.

I am going ask if you do need help then you can come and joint venture with me as an affiliate and start selling one of my products to give you an online presence.  

I will drop the link just below, don’t forget to send a note saying you read my blog and are interested in promoting.

Everything has been tried and tested with the best conversion. Good Luck and I hope this helped.

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