Let’s get one thing clear. You worked hard to bring people to your website. At least you should work hard to do that. If you, then you increase your chances of being successful in this game.
The problem is, just because you can draw traffic doesn’t mean each and every person going to your website will make you money. In fact, if you look at your affiliate statistics or your income statistics for website, you will quickly find out that for every click that actually turns into dollars, you also get hundreds of flakes that go nowhere.
It’s really important to maximise the amount of traffic your website gets. For example, if you are converting at 1% or less and each conversion brings a dollar, you’re definitely going to make a lot more money if you get one million visitors than if you got a thousand visitors.
With a thousand visitors you’ll make only $10. With a million visitors, you’ll make ten thousand dollars. I’m sure you know which amount of money you’d rather make.
As awesome as pumping up the traffic to your website goes, there is a simple trick you can use to maximise the value of each visitor. But here’s the problem. A lot of websites try to convert with one page.
If I have a hundred pages on my website and I get traffic from all over the place, I’m basically betting that when somebody enters my website and they land on a page, that page would have enough information there to convert them. This is wishful thinking. This is why a lot of people have to attract hundreds of visitors for them to make one sale.
What if I told you that you could use a simple trick that would turn one visitor into ten or even twenty visitors? Wouldn’t you want to build such a system?
It’s actually quite simple. When you get people on your website, set up your content to get them to click link after link after link. Each link pulls them deeper and deeper into your website. You get another bite at the apple, so to speak.
You get another chance to convert them to a mailing list, to get them to click on an ad or to otherwise enjoy your content. Use this opportunity to avoid the mistake of creating content that has very few internal links except for the navigation of your website.
Another benefit you enjoy with a ‘deep dwell’ system involves branding. The more pages a visitor reads, the more credible they think your brand is. It doesn’t get any simpler than that. After all, why would they keep reading page after page if they didn’t think your stuff was worth reading?
Use this opportunity to convert their visit into a monetization opportunity or a customer retention opportunity.
Let me tell you, people are usually not interested in your navigation system. They’re interested in the content that caught their attention.
This is why it’s absolutely crucial that you put links within your content to pull people deeper into your site. To see how this works and to become aware of other tricks you can use