Setting Up Your Online Store

You will need a suitable platform for your products to sell from. Your site is the main medium between you and your prospects. They are going to review your items and place their orders here.

Which platforms is the right kind of platform for your business? Based on
research and analytics, the best platform that you can use to build your
website is using Shopify, Facebook and Instagram.

Let’s start with Shopify. Even for beginners, this site is the most convenient
option there is. Shopify is one of the best site to help you run your online business. It provides a variety of tools to help you – from showcasing your products to processing your payments, Shopify will make your online business works best for you.

Here are some of the important key features of Shopify that will help your
online business.

Shopify has their own payment provider. It accepts credit cards and even
PayPal payments. The flexibility in accepting different payment method will
make it easier for your customer during check-out. Next is Shopify’s online sales channels. Shopify support several different online sales channels where you can sell your products.

By connecting each sales channel to Shopify, you can keep track of your products, orders and customers in one place; no matter where you are selling your products from. Some of the sites that supports Shopify’s online sales channel are, Facebook, Messenger, Pinterest and even Amazon. It also supports a ‘Buy Button’ channel where you can connect to your very own website or blog; Tumblr or even WordPress.

Finally, Shopify eases your tracking, shipping and ordering list. From deciding
your shipping method to automatically recording orders you’ve made. While Shopify is one of the best ecommerce website hub for your online store, Facebook and Instagram on the other hand is some of the best place to drive traffic and engagements.

Both social media platforms are often used by those who are making their first
step in ecommerce. Most business owners use both accounts to post their
offers alongside with some of their product information.

Even if creating a page or group is easy to set up using both Facebook and
Instagram, it is unfortunately inconvenient for buyers to place their orders.
This is because social network platforms are not designed for online trade,
placing orders, making payments and tracking your orders. Driving traffic to
your website is what they do best.

Print-On-Demand Model

The first type of ecommerce business that you can do is Print-On-Demand or
POD. An on-demand delivery is the immediate or scheduled delivery of your product to your customer. It is being initiated immediately right after they make their order.

Many of the largest retailers in the world have taken a note of POD business
and realize that they can assist in getting products to customers quicker.
Retailers like Amazon, Target and even Walmart can help you ship your products faster than a direct delivery from your manufacturer.

If you are interested in getting your products delivered faster, then looking up
for retailer would suit your business.

For your POD to work, you must first have your;

  1. Product niche. It can either be clothing, appliances, bags or anything that you find interesting and demanding.
  2. Product brand. Remember to give your business a brand to help
    customers identify your service easily.
  3. Supplier and designer. List them down so you won’t have to be in
    constant search of another suppliers and designers.
  4. Online store. A Shopify online store, Facebook or Instagram accounts
    are all you need.

For example, you are running a POD business on books. Your book files must
be prepared in a print-ready format or PDF.

It is best to do a test print-out before printing it for your customers. Then,
business owner needs to specify their distribution terms with a capable POD
supplier or manufacturer.

Ensure that your digital files are prepared and formatted to fit the cover,
content, back cover and even the spine. Then, send the digital files to your
book production team.

Then you can list your books to your website. Boost the views by announcing it
to your multiple social media platform. Always prepare a different marketing
plan to reach out to a bigger audience.

Next, a customer or two will browse through your website and find your book.
If it appears interesting to them, they will order your book. Shopify, your website, will send a message to your POD book manufacturer. It will automatically order the same amount your customer wants.

Once they’ve received the order, they are going to print, bind and package the
item into a book. You will get to see the status of your book production in your
Shopify account.

When your book is ready, they are going to ship the book to you first, or
directly to your customer. This depends on your agreement with the manufacturer.
You will then pay the POD book manufacturer a percentage of the book’s
selling price. That concludes print-on-demand.

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