“Think of these business systems as bridges. Bridges that will provide a path for you to cross safely …to financial freedom. . . Let’s take a dentist. A dentist spends years in school learning to become a self-contained system. You, as the client, get a toothache. You go see your dentist. He fixes your tooth. You pay and go home. You’re happy and then tell all of your friends about your great dentist. In most cases, the dentist can do the entire job by himself. The problem is that if the dentist goes on vacation, so does his income. True business owners can go on vacation forever because they own a system, not a job. If the business owner is on vacation, the money still comes in.”
~ Robert Kiyosaki
Getting out of your business to go spend a few days away from the craziness, is one of the best things you can. If you spend too many days in the one place, going through the same daily routines, it’s hard to have truly inspired thoughts about the future. And to come up with your most brilliant ideas (which are often triggered by non-business events and things).
Plus it’s just a great feeling; to be able to travel whenever you feel like it and take your business with you.
So I’ll give you the blueprint for making this a reality.
It’s called the Smart Marketing Blueprint and you ought to print this off, and put it next to your computer.
Here it is:
- Give people what they want.
- Develop products and services that appeal to your specific market.
- Make sure those items have the highest profits possible.
- Develop marketing systems that help you identify the right prospects and then communicate the right message to them.
- Reach and sell to those prospects fast and make the largest profits.
- Resell to your customers on a regular basis.
- Create sales messages that build strong bonds with your customers.
- Position yourself so you have unique selling position (even before you actually do!)
- Create offensive marketing strategies that let you control the selling process.
- Make specific offers to your customers on an ongoing basis.
Let’s take a closer look…
Number one is to give people what they want. This is pretty simple, but it’s not always easy. I have known entrepreneurs who poured hours into a new product or service, but they haven’t done any market research to know if the market wants this kind of product.
They are in love with their new product, and they think everyone else should love it, too. It’s like having a really ugly puppy that you love. No one else loves that puppy, but you do. And you can’t understand why nobody else loves that puppy.
But on the other hand, the great Ray Kroc, who built McDonald’s into a great International success. Ray once said, “Selling is the gentle art of letting the customer have it your way.”
He was right! When you serve a targeted marketplace, you can actually let customers have it your way.
You can give people what they want, but in that process, you’re giving them what you want to give them.
Number Two on our list is to develop products and services that are appealing to a specific market. Again, it comes back to knowing and having an intimate understanding of your marketplace. Most companies are doing “me too” kinds of things – they’re all following the follower.
The more you’re aware of that, the more you’ll see it. There are exceptions, but those are the guys who are able to see what their clients really want. You need to become one of them to make the biggest profits.
Number Three is making sure those items have the largest profit margin possible. This is one of the main secrets behind the success of the internet business school.
You see, most businesses don’t focus enough on creating products with high profit margins. You need to have slack adjusters in the mix, (a high-ticket, high-profit margin product or service that gives you a BIG PAYDAY!) because you have to make money to pay yourself the kind of money you want and deserve.
Number Four is to develop marketing systems that identify the right prospects and communicate the right messages to them. A marketing system is simply a process that automatically attracts and resells customers again and again for you. Build it right, and it can work just like a machine.
Number Five is that you’ve got strive to reach, and sell, to those people fast enough to make the largest profit you possibly can. Again, most businesses don’t have any real strategy for this part.
It is the same way with Number Six, which is reselling…
So there you have it, if this type of business interests you then click this link to see what we have to offer https://www.entrepreneurship.org.uk/theinternetbusinessschool