Why Digital Marketing Is More Important Than Ever Before [Infographic]

Businesses are currently leaping onto changes and progress . You giving your competitors a chance if you’re not prioritizing marketing. See how significant digital advertising is for companies today. Read the full article at MarketingProfs

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5 errores que debes evitar en redes sociales y cómo corregirlos

Juan Carlos Mejía Llano.

Las principales preguntas que debemos responder para tener un perfil de nuestro target group boy: quién es, cómo su y dónde se encuentra, no se trata solamente de saber su edad, género u ocupación, la realidad es que generar un perfil un un análisis que va más allá de esos datos.
Es basic determinar si queremos hacer branding o engagement con nuestra audiencia, gracias a eso podemos diseñar estrategias que nos permitan crear contenido de valor hacia nuestro público objetivo.
La crimson social más popular a nivel mundial y desde luego con la mayor cantidad de usuarios activos, esta crimson ayuda a crear relaciones sólidas y duraderas con la comunidad que te sigue en tu fan page.
Por otro lado, por el tamaño de la red, te ayudará a generar tráfico hacia el site de tu empresa y lograr la atención de los usuarios.

2.2. Twitter

5. No te ves auténtico

3.4. Selecciona el contenido ideal

Si aún no tienes un calendario de publicaciones algunos puntos importantes que debes tomar en cuenta al momento de crear uno.

La red societal del contenido visual y de los videos, por lo general los usuarios son muy activos dentro de ella, enfocada a un público más joven, así que si tus productos van dirigidos a un target joven, no dudes en usarla.
Por lo tanto, se deben aprovechar al máximo las características de cada una de las redes sociales, esto con la finalidad de conectar con tu goal ideal. A enlistamos las redes sociales más populares y el objetivo de cada una de ellas.

Contar con un aim group o un público objetivo dentro de tu plan de redes sociales es de suma importancia, ya que debemos tener muy claro a quién vamos a dirigir todos nuestros esfuerzos y principalmente el tipo de contenido que les mostraremos.

Hay características generales que se deben tomar en cuenta al clasificar el perfil del cliente ideal al cual queremos llegar, los cuales son los siguientes:
Establecer el estilo y la forma en la cual vamos a dirigirnos hacia nuestra comunidad es fundamental, ya que no es lo mismo dirigirnos a empresarios o emprendedores que a un joven público más joven como alumnos de nivel preparatoria.
Se caracteriza por ser una red de microblogging, donde el principal objetivo es informar a la comunidad de una manera rápida o instantánea, noticias, opiniones y sucesos que pasan día a día.
Esta crimson social ayuda a mejorar el posicionamiento en los buscadores, ya que otros usuarios pueden incrustar el substance sitio en sus páginas y al generar enlaces hacia tu sitio aumentan los suscriptores y por lo tanto, mejora el posicionamiento.
Conocer los intereses de nuestro público objetivo es fundamental, saber qué es lo que realmente les llama la atención, así como su estilo de vida y sus principles, nos ayudan a segmentar aún más el perfil y de esta forma obtener información para escribir contenido de valor que necesiten.

Es necesario saber cuáles boy las inquietudes o necesidades que tiene el perfil al cual vamos dirigidos, saber que dolor vamos ayudar a sanar con nuestro producto o servicio es basic, esto con la finalidad de identificar perfectamente dichas necesidades que tiene nuestro goal audience.

1.3. Intereses

3.5. Organiza tu calendario

Otra forma de determinar nuestros horarios, es de acuerdo a la cultura de nuestra comunidad o de nuestro negocio, por ejemplo, si vendo desayunos, es mejor publicar nuestro contenido por la noche para considerarlo para la mañana siguiente, sin embargo, si lo publico por la mañana es probable que mi comunidad ya haya desayunado o ya tenga otra opción en mente para su desayuno.

Se debe tomar en cuenta que los datos anteriores son de acuerdo al giro de tu negocio, por ejemplo, si vendes jugos orgánicos, no es necesario saber el estado civil, debido a que es un dato irrelevante para el perfil al cual va dirigido.

Para determinar el horario de nuestras publicaciones que aparecen dentro de enthusiast page.

1.

  • Título de la publicación
  • Objetivo de la publicación
  • Duplicate de la publicación
  • Día y hora de la publicación
  • Red o redes sociales en la cual se publicará
  • Formato de contenido (imagen, video, gif, etc.)
  • Arte final de la publicación

4. No está tu contenido adaptado a móviles

1.2. Haz encuestas

3.3.

Hoy en día la mayoría de las personas utilizan dispositivos buscar algún contenido, navegar en páginas de web o simplemente entrar a sus redes sociales que nuestra página y los diseños que publiquemos deben ser responsivos.

3.1. Determina tus objetivos

Aportar información constantemente a tu audiencia es de suma importancia, ya que al ser tu público objetivo, están interesados en obtener contenido de valor. El tener un calendario con todas las publicaciones un sean o mensuales, te será de gran ayuda al momento de plasmar el contenido en tus redes sociales.
En la siguiente lista puedes encontrar algunos ejemplos de contenido auténtico para tu marca en redes sociales:

Cada crimson societal tiene una personalidad diferente, por lo tanto, cada una tiene una meta o un objetivo distinto a las demás, ya que funcionan de diferente forma, esto de acuerdo a la audiencia que tienen, la forma de comunicarse o interactuar con la comunidad es distinta en cada una de ellas.
Es importante saber qué deseamos lograr al publicar en nuestras redes sociales, especificar detalladamente las acciones que vamos a realizar para lograr dichos objetivos serán la clave para alcanzar el éxito.
El estilo que maneje en las publicaciones debe ser congruente con nuestra audienciaser con el producto o servicio que ofrecemos así como con el contenido que brindamos.

1.1. Descubrir las necesidades

El contenido será la puerta principal que tu comunidad entre y conozca tu marca, al igual que saber. Mostrar información auténtica dará aún más credibilidad de tu marca y podrás crear lazos únicos con tu público objetivo.
Ahora que ya sabes las razones por las cuales tu marca no funciona en redes sociales, te invito a que tomes en cuenta estas buenas prácticas y logres los objetivos que deseas obtener a través de las redes sociales.

2.4. LinkedIn

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Ways to Use Stories to Promote Your Brand on Social Media

What’s An Instagram Story?

The post Ways to Use Stories to Promote Your Brand on Social Media appeared first on Social Media Explorer.
Ok, so the fact that both Instagram and Facebook stories are gone after 24 hours may seem like a downside. But should you leverage a fear nearly every human being has, the fear of missing out (#FOMO), you can create that 24 hours just get the job done for you. Using content gets your customers’ interest , especially in the event that you tease the release beforehand. 

Leverage News and Trends

According to David Bressman, creator of a personal injury law firm at Ohio, “Social media permits for information and tendencies to spread like wildfire. The stories become engulfed in social commentary very quickly. If it is possible, find a way to relate a relevant news story to your own brand and encourage comments. If done correctly, your involvement can be transformed by this kind of advertising. ”

How do stories be utilized to promote my business?

Don’t Just Promote — Engage

It is no secret that each other is frequently emulated by social media platforms. Snapchat came out in 2013 back of their tales. Followed in 2016, then came Facebook stories in 2017. In accordance with one of the most recent conventions in 2018, Facebook claimed that Stories was one of their most well-known services. 
It’s time to start looking at what the newest features offered by Facebook, Instagram, and also Twitter can give you, if you’re already using social media to market your business. Leveraging attributes is critical to staying ahead of your competitors. Let’s Look at Instagram and Facebook tales.

Let Your Portfolio Behind the Scenes

What about Facebook Stories?

Adidas has been utilizing Instagram stories to demonstrate the process behind their generation and their customers how their shoes are created. You don’t need to become a conglomerate to leverage this choice, either. Mom & pop stores can take their customers behind the drape. 
If you’re unfamiliar, not worry. They are not complex to find out. Much like Snapchat, Instagram has granted users a means to upload both movies and photos that die after 24 hours. If you’re wondering what advantage a company can reap don’t worry. Stories that are instagram work for engagement purposes. It also gives you a opportunity to be playful and casual.

You can create stories for Facebook and Instagram that enable you to do more than simply let your audience know about products and services. Stories can allow your audience know of a brand new product or service launch. They’re also able to give a sneak peek into your company culture, letting your customers know exactly what your brand is about. 

Understanding how to manage the different media platforms that are social along with their services is critical. Not only can you get your message out to a huge number of customers, but you could make them feel like they are part of the procedure.

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The Two Biggest Ways to Get a Solid Return on Social Intelligence, According to Raconteur [Infographic]

Once It Exceeds Expectations: Tracking the Perfect metrics.
Once It Misses Expectations: Tracking the wrong metrics.

In 2019, Hootsuite and We’re Social reported that social media consumers are spending an average of 2 hours and sixteen minutes on social platforms every day, an all-time high. And it is no wonder: there’ve been more distances, more accounts, more data to eat our focus. Given that we can utilize the posts, tweets, Snaps, and internet interactions to find out more you’d believe our assurance would be in a high.

The great news? Other information in the report provides insight into how to boat. These same surveyed social statistics analysts report barriers in integrating social intelligence with different information resources (31%), while 22% said that social data isn’t integrated into the company’s larger mission. L’Oreal’s Rema Gouyez Benallal said as much through a Social Media Week London board on social data utilization late annually . She talked about her staff was surfaced by by pairing data, with historical information that had already earned respect. Rightfully framing these interactions (and occasional surprises) since a consequence of thoughtful and deliberate involvement helped higher ups determine the requirement to value, then implement, their insights. The ringing extend from the quintet of social advertising and advertising pros:”[we’re] not playing on Facebook daily!”

WATCH THE SMWLDN 2019 PROMO


Moving beyond quantity to quality of engagements by tracking the sentiments expressed, more qualitative accounts as shared by customers, or genuinely business-shifting metrics such as webstore traffic and lower proportions of abandoned carts, needs to be the target we reach for if participating on those platforms. Creating relationships (actual or implied) with all the customers we interact with will help us know how they will let us know when our efforts are working. Moreover, we must value these relationships if they don’t afford the high numbers that a viral count does. To wit: the Social Intelligence Lab’s fourth most frequently cited reason to value social intellect was”to understand consumer sentiment.” Picking, tracking, and working to impact metrics that clearly and intentionally impact this is essential to deeming our efforts a success.
Another bit of the Social Intelligence Lab’s study asked social data specialists,”what are the best goals in analyzing this data?” More than 7 in 10 (72 percent ) cited customer insight, and more than half (57%) stated they use the data to know customers better. All these are numbers. And according to their replies, if this intellect is not utilized to craft copy, goal campaigns, or reach the perfect audience, the work suffers.
In a recent research created by Raconteur and aggregated from a number of social networking studies conductedthat the picture they paint of present social intellect is one of a business which has access to unprecedented amounts of information, but often feels at a loss for how to use it efficiently. An interesting portion of their results, pulled from The Social Intelligence Lab’s 2019 function, poses data analysis professionals: Why does intelligence and expectations meet the query? Aligned nearly while their responses were broken, the reasons why social intelligence matches or misses the mark.

When It Exceeds Expectations: This creates action out of insights.
The moment it Misses Expectations: It fails to create action from insights.

You’d be wrong.

The entire report is well worth a deeper look, bringing together a variety of details on social platform dimensions, relevance, and utilization patterns. The most important thing is that: the information users decide to share on those websites is enormously reflective of our customer bases, and therefore valuable when impacting our bottom lines. Using this information in a way that provokes action across an organization, and that stays focused on impact in the face of vanity metrics, can help us create the most of the time that our users spend online, and that we spend online in support to them.
Does this feel good to get a great deal of likes, traffic, or a stream of remarks ? Absolutely. No wonder. But by using such metrics as measures of success to their own 12, we won’t be served if we wish to garner the entire advantage. I can’t help but think about accounts where I’ve seen complaints frequently surface; because case, is a post that makes 3,000 comments doing”nicely” if 10% are negative?

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Zuckerberg’s word use suggests Facebook is selling ‘experiences’ and not ‘ads’

From the disturbance of international democracy to algorithmic changes, because of the abuse of personal information gen z fleeing the system for options like Snapchat and TikTok. Facebook’s stock price, which had its winning streak broken at the beginning of 2018 reflects this tumultuousness. From $38 to $190, to January 2018, the stock rose almost continuously, from the IPO in May 2012. Ever since that time, the stock’s been around a wild ride. To recuperate from its worsened image and…

This story continues at the Following Web

or Merely read more protection about: Facebook

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What You Need to Know About Facebook’s New Cost Cap Bidding

Bid about them in an ad auction by selecting no price control or price command bidding. Without a price charge, Facebook will invest your budget to get the maximum effects, while with price control, you tell Facebook that results in spend
money on. Below are short descriptions of the 3 accessible cost control
options.

  • Cost Cap (New): Maximize your results while
    remaining under your typical price per action.
  • Bid Cap: Drive volume without exceeding your bidding cap by placing a maximum bid.
  • Target Price: Keep consistent costs by
    searching for results which are close to your goal, even if there are lower-cost
    results available. 

Accessible choose advertising objectives and delivery optimizations

When placing ads, advertisers may tell Facebook how to
Goals and delivery choices. A number of these include visitors, conversion,
catalog sales ad aims and landing page opinion and join clicks
optimizations. Take a Look at the Your
Guide to Facebook Bid Strategies
Facebook article for the
complete list.

Setting your Cost Cap

Price Cap bidding is only available in select advertisement
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Cost Cap bidding is a good option if your CPA is important to your media buy. If you are interested in learning more about the way exactly can help you build your own Facebook purchase using this new technique, contact with us here and be sure to check out our Targeting for the Customer Journey eBook by clicking the button below.
When placing Price Cap, make sure not to use an aggressive

Cost per action (CPA), as this may negatively affect your reach. Not certain what
to use as your typical CPA? A excellent way to figure out this is to conduct Facebook
advertising without cost control at the lowest cost, which provides you with the most results
for your budget. Once you determine your normal price and start running your
advertisements with Price Cap bidding, then be sure that you keep your eye on your invest. If your
campaign is having trouble spending, your Cost Cap might be too low. Be aware that
you might experience a rise in cost during the duration of your campaign
as Facebook normally provides the maximum cost-efficient results .

Price Cap, Bidding alternative. This bidding approach enables advertisers to
suggest the normal cost per action they’d like to stay under to get the
optimize results possible. This is the newest addition to the cost control
alternatives (Bid Cap and Target Price ) that enable advertisers to control
the expense of an outcome. Here is what you will need to understand about Price Cap bidding.

Contrasts between Price Cap, Bid Cap, and Target Cost:

Last month, Facebook released yet Another cost control

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Playing to the NYC Crowd and other SMC outings

Thursday, October 4: @ 2:50 PM – 4:10 PM: Rutgers School of Communication and Information (New Brunswick NJ)

Wednesday October 3 @ 6-9 pm: In conversation with Clive Thompson at Betaworks (register via the connection )

BaymBookCover
Monday October 1 @ 3-4 pm: A Little book session for people who have read the novel (pre-registration demanded ) in Data & Society
There’ll be a few more discussions coming up someplace (University of Illinois Chicago 11/29, University of Michigan 12/4, London in January, Oslo in February). Shoot me an email, if you ’ re considering inviting me to converse with your folks .
Tuesday, October 2nd @ 7 pm: In conversation with Erin McKeown in Rough Trade 

Hope to meet some of you there!

In that vein, here are some public events where I’ll Be talking about my book at NYC and its environs:
As I hope you’ve noticed right now, the SMC is publishing books such as mad. Tarleton Gillespie’s Custodians of this online  is blazing a trail through the material moderation discussion, Mary Gray and Sid Suri’s Ghost Work will be out in May, along with my own Playing to the Crowd has struck on the road seeking readers.

If you want to start a successful online business come and join me on my LIVE WEB CLASS here ==>>https://events.genndi.com/channel/thebreakthroughmethod

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La criptomoneda de Facebook, un eventual subterfugio para el terrorismo a ojos de EE.UU.

Steven Mnuchin teme que Libra, la de Facebook, pueda ser empleada para el lavado de dinero y el terrorismo financiero.

La entrada La criptomoneda de Facebook, un eventual subterfugio para el terrorismo a ojos de EE.UU. Se publicó primero en Marketing Directo.

If you want to start a successful online business come and join me on my LIVE WEB CLASS here ==>>https://events.genndi.com/channel/thebreakthroughmethod

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Social-Media-Prinzipien für Online-Marketing

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Facebook immer noch Nummer 1

Ob Musikvideo, Permit ’s Perform, DIY-Anleitung oder Vlog: Unendlich viele Videos warten hier auf die Nutzer. Pro Minute werden rund 400 neue Stunden Bewegtbilder hochgeladen. Kombiniert wird das Video-Angebot mit typischen Social-Media-Funktionen wie Kommentieren, Liken und Chatmöglichkeiten each Privatnachricht. Dadurch ist YouTube zu einer gigantischen Community geworden, die vor allem junge Leute anzieht. Wie eine aktuelle Studie ergab, nutzen 86 Prozent der 12- bis 19-Jährigen das Portal nicht nur zur Unterhaltung, sondern auch als Lernhilfe für schulische Themen.

Fazit: Online-Marketing auf Social Media

YouTube liegt weltweit auf Platz drei der meistbesuchten Sites – nach Google und Facebook. Gleichzeitig ist das Videoportal nach Google expire meistgenutzte Suchmaschine der Welt. In vielen deutschen Social-media-Rankings bleibt YouTube zwar unberücksichtigt, aber rangiert voraussichtlich noch höher als Facebook und sogar WhatsApp.

Prinzip der Nutzung

Wer sich regelmäßig weiterbildet und die verschiedenen sozialen Netzwerke aktiv nutzt, kann besser auf seine Zielgruppe eingehen. Dafür bieten sich auch Watchblogs wie SocialMediaStatistik.de, der Google-Watchblog, der Social-Media-Watchblog von Martin Fehrensen und viele weitere Plattformen wie unser Radio-Podcast #Onlinegeister können weiterhelfen.

Zudem müssen Marketer wissen, welcher Content am besten auf den unterschiedlichen Netzwerken funktioniert und wie sie mit diesen Informationen eine effektive Strategie erarbeiten. Dabei kann auch Fachliteratur vom Haufe-Verlag zum Thema Social Media helfen, die das Wissen praxisnah vermittelt. Ebenfalls gibt es bei DER SEMINAR ein praktisches Social-Media-Wiki und bei Ryte ein SEO-Wiki.
Daher ist es sinnvoller, weniger soziale Netzwerke intensiv zu nutzen, statt auf vielen Seiten ein Profil nur halbherzig zu betreiben.

Soziale Netzwerke sind ein schnelllebiges Moderate, wie dieser Trend zeigt. Stories bieten dabei eine hervorragende Möglichkeiteine die Nutzer kontinuierlich zu unterhalten, verschiedene Inhalte auszuprobieren und mit den eigenen Followern beispielsweise über kleine Umfragen oder Abstimmungen zu interagieren. Diese die Bindung zum Nutzer. Portale wie Instagram bieten mittlerweile die Möglichkeit, Storys im eigenen Profil als Highlights zu speichern.

Bei der Auswahl hilft ein Blick auf die eigene Zielgruppe sowie die Nutzer der jeweiligen sozialen Medien.

Der Beitrag Social-Media-Prinzipien für Online-Marketing erschien zuerst auf DER Statistikpool und Social-Media-Watchblog.

YouTube – das unterschätzte soziale Netzwerk

Gleichzeitig haben YouTuber einen großen Einfluss auf die junge Generation: 27 Prozent nannten eine Online-Persönlichkeit als ihr wichtigstes Idol. Damit liegen YouTuber noch vor Sportlern und Schauspielern. Trotzdem haben nur wenige Unternehmen eine ausgereifte YouTube-Strategie.

Trends: Stories und flüchtige Inhalte

Social networking hat mittlerweile fast alle Bevölkerungsschichten durchdrungen. Während zum Beispiel Facebook immer mehr ältere Generationen anzieht, ist YouTube vor allem bei Jugendlichen beliebt. Für Onlinemarketer ist es deshalb enorm wichtig, die eigene Zielgruppe zu kennen, um sie über die passenden Kanäle ansprechen zu können.

Snapchat hat sie erfunden, Instagram und Facebook haben sie erfolgreich kopiert: die Story. Dabei können Nutzer Fotos und Videos online stellen, die nach 24 Stunden automatisch gelöscht werden. Für Marketer klingt das erstmal kontraproduktiv: Warum eigenen Content produzieren, wenn dieser ohnehin nach kurzer Zeit wieder verschwindet?
Neben den großen Platzhirschen wie Facebook und Instagram entstehen immer wieder neue Plattformen wie TikTok, die Mini-Playback-Show der Generation Z. Doch wie sollten diese Plattformen in eine gute Marketingstrategie eingebettet werden?
Sowohl junge als auch ältere Menschen lassen sich über das soziale Netzwerk erreichen, denn rund zwei Millionen weibliche und 2,3 Millionen männliche Nutzer sind über 55 Jahre alt. Die meisten Nutzer gehören der Altersgruppe der 25- bis 34-Jährigen an.

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| Neben den großen Platzhirschen wie Facebook und Instagram entstehen immer wieder neue Plattformen wie TikTokund die Mini-Playback-Show der Generation Z. Doch wie sollten diese Plattformen in eine gute Marketingstrategie eingebettet werden?

YouTube – das unterschätzte soziale Netzwerk

Sowohl junge als auch ältere Menschen lassen sich über das soziale Netzwerk erreichen, denn rund zwei Millionen weibliche und 2,3 Millionen männliche Nutzer sind über 55 Jahre alt. Die meisten Nutzer gehören der Altersgruppe der 25- bis 34-Jährigen an.

Zudem müssen Marketer wissen, welcher Content am besten auf den unterschiedlichen Netzwerken funktioniert und wie sie mit diesen Informationen eine effektive Strategie erarbeiten. Dabei kann auch Fachliteratur vom Haufe-Verlag zum Thema Social Media helfen, die das Wissen praxisnah vermittelt. Ebenfalls gibt es bei DER SEMINAR ein praktisches Social-Media-Wiki und bei Ryte ein SEO-Wiki.


Der Beitrag Social-Media-Prinzipien für Online-Marketing erschien zuerst auf DER Statistikpool und Social-Media-Watchblog.

Snapchat hat sie erfunden, Instagram und Facebook haben sie erfolgreich kopiert: die Story. Dabei können Nutzer Fotos und Videos online stellenund die nach 24 Stunden automatisch gelöscht werden. Für Marketer klingt das erstmal kontraproduktiv: Warum eigenen Content produzieren, wenn dieser ohnehin nach kurzer Zeit wieder verschwindet?
Soziale Netzwerke sind ein schnelllebiges Moderate, wie dieser Trend zeigt. Stories bieten dabei eine hervorragende Möglichkeiteine die Nutzer kontinuierlich zu unterhalten, verschiedene Inhalte auszuprobieren und mit den eigenen Followern beispielsweise über kleine Umfragen oder Abstimmungen zu interagieren. Diese Gamification-Elemente verstärken die Bindung zum Nutzer. Portale wie Instagram bieten mittlerweile die Möglichkeit, Storys im eigenen Profil als Highlights zu speichern.
Wer sich regelmäßig weiterbildet und die verschiedenen sozialen Netzwerke aktiv nutzt, kann besser auf seine Zielgruppe eingehen. Dafür bieten sich auch Watchblogs wie SocialMediaStatistik.de, der Google-Watchblog, der Social-Media-Watchblog von Martin Fehrensen und viele weitere Plattformen wie unser Radio-Podcast #Onlinegeister können weiterhelfen.

Trends: Stories und flüchtige Inhalte

—! Purpose (a,b){“use strict”;function c()if(! e)e=! 0;var a,c,p e, f,g=-1! ==navigator.appVersion.indexOf(“MSIE 10”),h=!! Navigator.userAgent.match(/Trident. / / ),I=b.querySelectorAll(“iframe.wp-embedded-content”);for(c=0;c<i.length;c++)h)that a =d. cloneNode(! 0),a.removeAttribute("safety"),d.parentNode.replaceChild(a,d)var d=! 1,e=! 1;when (b.querySelector)in case (a.addEventListener)Id ! 0;if(a.wp=a.wp||,! A.wp.receiveEmbedMessage)in case (a.wp.receiveEmbedMessage=function(c){var d=c.data;in case (Id )in case (d.secret||d.message||d.value)if(! / / [^a-zA-Z0-9]/ / / .test(d.secret)){var e,f,g,h,I,j=b.querySelectorAll('iframe[data-secret="'+d.secret+'"]'),k=b.querySelectorAll('blockquote[data-secret="'+d.secret+'"]');for(e=0;e<k.length;e++)k[e].style. Display="none";for(e=0;e1e3)g=1e3;yet if(~~g