How to develop hot new promotions that drive people crazy!

“Imagination is more important than knowledge.” ~ Albert Einstein There’s an old saying that goes, “Quantity has a quality all its own.” Indeed, in my experience, quantity leads to quality. The secret to coming up with the best ideas is to come up with lots of ideas. So go wild; don’t hold back! Set a time every day to brainstorm as many ideas as you can – they can be ideas for starting your first business, or, ideas for increasing…


How cautious optimism can lead you to success…

“Always turn a negative situation into a positive situation.” ~ Michael Jordan optimism and having a positive attitude towards business outcomes. Because unless you are fundamentally optimistic about the future of your business and your own financial situation, you won’t make it. Being optimistic most of the time is what allows you to get through the inevitable challenges. The best way to develop a positive attitude about your business is to factor in negative outcomes. To expect and not be…


Print this and stick it near your screen

“Think of these business systems as bridges. Bridges that will provide a path for you to cross safely …to financial freedom. . . Let’s take a dentist. A dentist spends years in school learning to become a self-contained system. You, as the client, get a toothache. You go see your dentist. He fixes your tooth. You pay and go home. You’re happy and then tell all of your friends about your great dentist. In most cases, the dentist can do…


The REAL Power of a Positive Attitude

“People don’t understand that when I grew up, I was never the most talented. I was never the biggest. I was never the fastest. I certainly was never the strongest. The only thing I had was my work ethic, and that’s been what has gotten me this far.” ~ Tiger Woods I want to talk to you today about a really important lesson, because lately I’ve noticed a lot of business owners are not getting this. Contrary to what you’ll…


10 Easy Ways To Triple Your Profits Fast

“It is much easier to put existing resources to better use than to develop resources where they do not exist.” ~ George Soros If your business is already making a little money, sometimes it takes very little to produce a surge of profits. Here are 10 simple ways you can turn your small profits into a growing fortune. Don’t let the ease or simplicity of these strategies fool you. Together, all ten can help you make at least 3 times…


Forget the typical excuses – here’s the single cause of all business failures (and how to avoid it)

“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.” ~ Brian Tracey People will tell you that they chose to close their business for all kinds of reasons. In the end, though, it always boils down to one simple thing: they weren’t making enough money. Money is the “golden key” to nearly every business problem you’ll ever face. Specifically, making more sales will solve almost any business problem….


The Self-Qualifying “Widget”

“Every sale has 5 basic obstacles: no need, no money, no hurry, no desire, no trust” ~Zig Zigler Every great marketing system includes some kind of “widget” that your prospects can send for on the front end. This gets prospects to raise their hands and qualify themselves. It breaks the ice and warms them up for the sale. As any salesman can tell you, cold calling sucks. The job of the widget is to take away the prospect’s fear, to…


John Lennon – “Let’s Write a Swimming Pool”

For the lead singer of the Beatles, John Lennon, writing hit songs was the way to get what he wanted in life. He’s said to have famously quipped to Paul McCartney, “Okay, let’s write a swimming pool.” If a new song was a hit, he’d have the money he needed to buy the things he wanted. The same concept that got John Lennon his swimming pool (and many other nice things) can get you all the things that are important…


The marketers make all the money

When I worked in the corporate world, I envied my co-workers who worked in the sales and marketing department. Why? Because they had the skill of finding customers, making them an offer and collecting cash. Now, I had certain skills and qualifications for my job, too. But I knew that the only way to turn my skills into money was to get a job in someone else’s company. That meant I had little to no control over the salary I…


When picking a target market, focus on those in pain

What I’m about to tell you goes against the grain of almost everything you’ve been taught about marketing. And yet, it could be worth a fortune to you if you can deploy it successfully. Before I explain this concept, you have to understand a couple of universal facts about people: 1)  People buy in a vacuum. 2)  Happy people buying from you is not going to pay the rent. Every psychologist knows the latter, and builds his or her practice…