The REAL Power of a Positive Attitude

“People don’t understand that when I grew up, I was never the most talented. I was never the biggest. I was never the fastest. I certainly was never the strongest. The only thing I had was my work ethic, and that’s been what has gotten me this far.” ~ Tiger Woods I want to talk to you today about a really important lesson, because lately I’ve noticed a lot of business owners are not getting this. Contrary to what you’ll…


10 Easy Ways To Triple Your Profits Fast

“It is much easier to put existing resources to better use than to develop resources where they do not exist.” ~ George Soros If your business is already making a little money, sometimes it takes very little to produce a surge of profits. Here are 10 simple ways you can turn your small profits into a growing fortune. Don’t let the ease or simplicity of these strategies fool you. Together, all ten can help you make at least 3 times…


Forget the typical excuses – here’s the single cause of all business failures (and how to avoid it)

“Keep Your Sales Pipeline Full By Prospecting Continuously. Always Have More People To See Than You Have Time To See Them.” ~ Brian Tracey People will tell you that they chose to close their business for all kinds of reasons. In the end, though, it always boils down to one simple thing: they weren’t making enough money. Money is the “golden key” to nearly every business problem you’ll ever face. Specifically, making more sales will solve almost any business problem….


The Self-Qualifying “Widget”

“Every sale has 5 basic obstacles: no need, no money, no hurry, no desire, no trust” ~Zig Zigler Every great marketing system includes some kind of “widget” that your prospects can send for on the front end. This gets prospects to raise their hands and qualify themselves. It breaks the ice and warms them up for the sale. As any salesman can tell you, cold calling sucks. The job of the widget is to take away the prospect’s fear, to…


John Lennon – “Let’s Write a Swimming Pool”

For the lead singer of the Beatles, John Lennon, writing hit songs was the way to get what he wanted in life. He’s said to have famously quipped to Paul McCartney, “Okay, let’s write a swimming pool.” If a new song was a hit, he’d have the money he needed to buy the things he wanted. The same concept that got John Lennon his swimming pool (and many other nice things) can get you all the things that are important…


The marketers make all the money

When I worked in the corporate world, I envied my co-workers who worked in the sales and marketing department. Why? Because they had the skill of finding customers, making them an offer and collecting cash. Now, I had certain skills and qualifications for my job, too. But I knew that the only way to turn my skills into money was to get a job in someone else’s company. That meant I had little to no control over the salary I…


When picking a target market, focus on those in pain

What I’m about to tell you goes against the grain of almost everything you’ve been taught about marketing. And yet, it could be worth a fortune to you if you can deploy it successfully. Before I explain this concept, you have to understand a couple of universal facts about people: 1)  People buy in a vacuum. 2)  Happy people buying from you is not going to pay the rent. Every psychologist knows the latter, and builds his or her practice…


Why people will buy from you, Vs. much more established businesses…

“Pretend that every single person you meet has a sign around his or her neck that says, ‘Make me feel important.’ Not only will you succeed in sales, you will succeed in life.” ~ Mary Kay Ash The people in your marketplace are absolutely starving for something that you can easily give them. It’s a little genuine recognition. That sounds simple enough, but don’t let that simplicity fool you. This is very important. We’re living in an age when we’re…


Case Study Email Updates: Are They Worth It?

I don’t know about you, but I subscribe to a lot of search engine optimization and social media marketing mailing lists. These lists are chock full of information regarding the wide varieties and shapes online digital marketing takes. Of course, they have their specific focus, but I get a pretty broad view of how marketing online is done. While I do get excited by the late breaking news regarding Google algorithm updates, Facebook algorithm complications, and so on and so…


Turbocharge Automated Selling with Event-Triggered Email

Let’s get one thing clear, part of the reason why you got into list marketing in the first place is the fact that it’s easily automated. Automation, as well as scale, are easily two of the biggest selling points of list marketing. If you’ve ever done old school person to person offline marketing, you know how much of a blessing these two factors are. There’s nothing more grueling that picking up the phone, going through contact lists consisting of dozens…