Over the next few days you will see several lessons that will help you learn how to set up simple I M Funnel that will help you grow your business.
In this first lesson we are going to talk a little bit about the benefits of setting up these simple funnels, so you can decide how to best put them to work for your business.
A marketing funnel can be defined as a model which illustrates the hypothetical journey of a consumer from their first awareness of your business towards the purchase of a product or service. It has multiple stages, which include awareness, interest, action, loyalty and advocacy.
Your job as a marketer is to move them through the stages as quickly and easily as possible.
When you’re running a business nothing is more exciting than getting a new client or making more sales without having to work any harder than you already do. That is exactly what a well thought out funnel can do.
The nice thing is once you set one (or more) up it will work for your business twenty four hours a day. Gently leading potential customers down the path towards making a purchase.
It’s the perfect way to start building a relationship with a new prospect. It often begins with a free offer or the purchase of a low cost item.
Once that initial relationship is established, you can build on it over time by evaluating the needs of your customer and identifying other products that will benefit them, which will keep them happy and increase your profit margin too.
Another great thing about funnels is that they work well for virtually any type of business whether you’re a brick and mortar store or strictly operating online.
In both cases, the task involves captivating the confidence of the prospect, identifying products that will interest them and then educating them on the benefits of using them until they make the initial purchase. Then continuing to offer additional products that will enhance their initial purchase over time.
There are many different types of funnels you can use like email, social media, survey, podcast and video funnels. The first type we are going to talk about is an email funnel, because I firmly believe that it is one of the most important funnels you can have in your business.
A good email funnel is a series of emails arranged together with a set of goals in mind.
It can be as simple as a few back-to-back messages designed to sell a product or service by providing new subscribers with educational content that will nurture the relationship, educate them on the benefits of the product and nudge them towards making a purchase.
It all starts with a good landing page and an optin form, which is a single page on your website with the sole purpose of promoting your mailing list.
It should offer something of value, like a free download or some other resource that entices your visitor to give you their contact information. Once they fill out and submit the form they will be added to your funnel.
The first message in your series should be all about offering value to your new subscriber by delivering what you promised them when they opted on to your list. It should also include a little bit about your business and what it has to offer.
In the second message you’ll want to establish authority by providing them with more information about what your business can do for them. For example, you could include a case study, preferably one you can tell a story around like a client success story.
The third message is all about education, addressing problems and answering questions. This is where you want to let them know that you understand the problems they are trying to solve.
You should do your best to address any hypothetical questions or concerns they may have about what you have to offer and what will happen after they decide to make a commitment and do business with you.
In the fourth message it’s time for a call to action. You’ve delivered value and positioned yourself as an authority, so it’s time to ask for the sale with a direct offer that clearly states the benefits they’ll receive when they make a purchase.
This is where your funnel will divide into segments based on your readers actions. If they make a purchase from this email then they can be segmented into a list for customer follow up’s.
If they still need a little more convincing they can be added to a series of messages that will continue to educate them on the value of making a purchase.
Of course there is a lot more involved in setting up a good email funnel, like choosing a platform to manage it. I highly recommend using a service like Aweber, Getresponse or Active Campaign to get started.
Once you are ready for more functionality you can look into higher end programs like LeadPages, Clickfunnels or Kartra.
Remember, email marketing is all about building a relationship with your readers and your series of messages should be written with them in mind. When you get this right you will have no problem converting your subscriber in to a customer.
That’s it for today. We have a lot to go over in the next few days, so make sure you look for your next lesson soon. We will be talking about using social media as a funnel.