I hope you found lesson one helpful. Today, we’re going to talk about using social media as a funnel.
There is no denying the power of social media. Sites like Facebook, Twitter and Instagram generate massive amounts of traffic every day. Needless to say, they aren’t just for posting pictures and sharing videos anymore. They can play a valuable part in your overall marketing strategy.
You can tap into their traffic and use it to guide your potential customers through the buying journey, but you have to do it a bit differently than you would with other types of marketing.
Basically you will be siphoning the traffic you receive on social sites into your other funnels by sending them to specific landing pages, so that you can capture their contact information and follow up with them consistently as they move through the buying process.
It’s important to keep in mind that most social media users don’t care about your business or visiting your website. I know that sounds a bit harsh, but the sooner you realize it’s about them, and not you the faster you will see results.
They are only there to interact and share posts that they like, so to use it as a funnel you have to keep your posts relevant to what they’re interested in and how it relates to what you have to offer.
It’s also important to realize that the traffic you receive from social media is sometimes a bit slower and more difficult to convert compared to say email marketing or paid advertising. The goal here is to create awareness and familiarity.
When it comes to using social media marketing effectively, more isn’t always better. Contrary to popular belief, you don’t have to be on every available platform to get noticed.
Instead focus on two or three channels that connect with your target audience and grow your presence there, before expanding to more.
For it to work as a funnel, people need to be intrigued enough to follow, like and share the content you post. The more you can get them involved in the conversations the better chance you’ll have of getting them to take the next step, whether it’s visiting your website, joining your mailing list, setting up an appointment or adding a product to their cart.
When it comes to gaining their attention there are several tactics you can use.
For example, you can use Facebook Live to connect with them personally and answer questions about the products and services you offer.
You can post surveys and polls to find out what interests them. What they are looking for, what their problems are.
On a side note, this is one of the best ways imaginable to conduct market research.
Post free content to educate them, like blog posts or things you share on other social sites to encourage them to follow you on multiple platforms. Run contests to promote your newest product to get them excited and encourage social sharing.
Most of all include plenty of eye-catching media like vivid images and informative videos to grab their interest.
You can also use paid ads and promoted posts to get in front of more targeted leads, but that is a topic for another course.
Once you have their attention it’s all about engagement, relationship building and getting them to respond to your offers.
The objective is to get them to take some type of action like signing up for your newsletter, taking a free trial, downloading a free report or making a purchase.
Tip: You always want to make it as easy as possible for them to jump forward in the process and buy what you’re selling, no matter what stage of the funnel they may be in.
Always be sure to interact with your followers. You want them to become brand advocates for your business. This is when the real magic starts to happen, because your following will grow organically as people share the good word about your business.
That’s it for today’s lesson. In your next lesson, we will be talking about survey funnels.