Today we are going to jump right in and talk about how you can use a podcast to get more people into your funnels.
Have you ever considered starting a podcast?
Podcasts have many benefits especially when it comes to building brand recognition. They are extremely popular, relatively easy to create and as a lead generation strategy they are hard to beat, because they are a great way to connect with a large audience of people eager to hear what you have to say.
When you tie that in with a well thought out sales funnel it’s a little bit like striking gold.
The first thing you’ll need is a good microphone and recording software:
The microphone you can pick up at your local electronics store or online. Just make sure you choose one that produces a good sound quality and has noise reduction built in. There are actually many affordable options available.
Next you’ll need software like Audacity. It’s a free, open source software for recording and editing audio. It’s a great option especially when you are just getting started. There are multiple versions for different operating systems available.
You will also need a place to host your podcast. You can of course host them on your own domain, but as you create more episodes just be aware the files will take up a lot of room and require a lot of bandwidth as your audience grows, which can become costly if you don’t monitor it closely.
Alternatively you can use dedicated hosting on a site like Amazon S3.
Popular directories like iTunes, Soundcloud or PodBean are a great option because they hold the extra added benefit of having a large number of people who browse for new content to listen to regularly, which will make getting new subscribers much easier.
Like with any other type of funnel, it’s important to start with the end goal in mind. In this case it’s to attract targeted consumers, turn them into avid listeners and move them through your sales process.
While podcasts aren’t particularly hard to create they do require some planning and commitment.
You need to think about what your audience is interested in learning, how you will tie the products and services you offer into your recordings, as well as how often you’re going to broadcast, typically it’s once a week. You should always plan your episodes with your audience in mind, since they can make or break your show.
When it comes to podcasting for leads a professional sounding intro is very important because it’s what people will hear first. You want to let people know what your all about in a few short seconds.
If you aren’t sure how to record a great intro I recommend listening to a few popular podcasts in your niche to see how they open and close their show.
The Mind Your Business Podcast is a great example to start with. His intro is entertaining, informative and tells you his story in under a minute.
As with any other type of funnel, a dedicated landing page with a strong call to action (CTA) is a must, because you want to capture the contact information of your subscribers, so you can get them into your funnel.
It’s important to keep in mind that just like any other form of content, not all of your listeners will stick around until the end of your podcast episode. In many cases they will be gone long before you wrap up.
This means you need to include your CTA’s briefly in your introduction and throughout your content in order to increase the number of leads you get from those who tune in, even if it’s only for a short period of time.
I hope this lesson was helpful to you. Don’t forget to keep an eye out for my next one.
There will be some great stuff in your last lesson.