You can grow your subscriber list using paid eZine advertising
Some Internet Marketers can be clueless when it comes to unleashing the full potential of paid eZine advertising.
One of the most common dilemmas is whether the Internet Marketer should advertise the product or service he is selling directly to the subscribers of the eZine he is paying advertising for?
This can be a wise method, but with ifs and buts. For one, the advertisement must be compelling and attention-grabbing. Secondly, there is no telling if the eZine’s subscribers constantly practise a buying habit until you put some money in to find out.
Investing even a small sum of money can be risky to several Internet Marketers who are on tight budgets. But despite the risk factors, eZine advertising can still be rewarding, if done right.
Thus the solution: the marketer would be wiser if he or she uses eZine advertising to build his or her mailing list. It makes sense, anyway. Since some eZines display more than one sponsored advertisement, you can grab the subscriber’s attention by giving a free or risk-free product or offer through your ad.
When the subscriber clicks on your ad, he or she can opt into your mailing list in exchange for the free offer, which can be a free report or even a trial service.
While you are not making a hard sell through your advertisement just yet, building your list by getting other eZine’s subscribers subscribed to your eZine allows you to follow up with them in the future, as and when you have new offers.
Converting Every Visitor into Subscriber
If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.
But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.
Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.
Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.
And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.
All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.
Do the Two-Step!
Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral because someone they know gave a positive testimonial about their products or services.
What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:
1. Collect leads with your auto-responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person.
When you download the e-mail digest of everyone’s e-mail addresses and other information from those who requested additional information from your auto-responder, follow up in multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.
2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto-responder. You could also include order forms, product descriptions, and other sales material.
Then send to the people in #1 above with monthly updates, announcements of new sales and products/services, and a request for referrals.
So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!
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