I’m sure you probably have heard the phrase “sticky content.” In fact, this is one of the oldest phrases in internet marketing and online publishing. The idea is to create content that people would want to read.
I know that sounds like a really basic concept but believe me, that’s a big deal. Why? Well, most people actually access the internet through mobile devices like smartphones and tablets.
When you’re out and about and on the go you really don’t have the time to seriously and closely inspect each and every website you land on.
Usually, you would scroll through the website very quickly to see if there are certain keywords that appeal to you and if something seems somewhat relevant to what you’re looking for.
You give it more time you scroll down more slowly if this website is truly on point then you stop and read the website more carefully. That’s how people process information on the internet. It doesn’t matter whether are talking about search results or links that you discover through your Facebook timeline.
It all works the same way. You first start by scanning very quickly because you don’t have all the time in the world. You slow down when something seems like its relevant if you have something that is truly on point.
That’s when you budget some time to understand what it’s about. I need you to wrap your mind around this process and get a clear understanding of how people actually consume digital content.
Armed with this proper understanding, then you would be able to create sticky content. Content that makes you money is sticky. The problem is how you find this content. Do you even have an idea? This is where the danger comes in.
A lot of people who are trying to make money with niche marketing have all sorts of preconceptions regarding what kind of content they should produce and what kind of content is popular in their niche.
They have all these ideas but the problem is they forgot to do one thing. They forgot to test whether these ideas are actually supported by actual consumer interest.
In other words, you may think something is hot, but that doesn’t necessarily mean that your audience will agree with you. I can’t even begin to tell you how many websites were built on this mistake.
The entrepreneurs who came up with the website are all excited about the content because they think that this is the next big thing. Guess what happened? It didn’t go anywhere, they lost their money, they lost interest and they moved on. I don’t want that to happen to you.
This is why you need to build you sticky content on a real foundation. Build it on reality. How do we go about doing this? Well, first of all, we’re going to have to figure out what actually works in your niche.
That’s right, you’re going to have to discover content that is currently popular in your niche. There’s an actual demand for this content because people engage with this content.
Now, the question that you’re probably begging to ask is how do I find out this content? Very simple. Let your competitors do your homework for you. Find your competitors, pay attention to their social media accounts as well as their blogs.
What kind of contents do they produce? Now take not on the most common types of content that they produce. Once you have a clear idea of this content, look at the social media engagement for those pieces of content. This is the key.
It’s hard to lie to you at this point. Why? You have some sort of objective criteria to assess whether this content is actually popular or not.
The people are either going to give a piece of content a thumbs up or not. Either they’re going to retweet it or not. Either they’re going to share it or not. Pay attention to those signals.
Now armed with this information, come up with something ten times better. This is how you would create a very sticky piece of content.
This is how you beat your competition. To get clear guidance on how to do this as well as the areas for improvement you should focus on for your own sticky content.