The first method to build your mailing list is to use a little known technique called ad swapping and the beauty of this is it won’t cost you a penny.
I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.
Generally, you trade advertisements with other eZine article publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his or her list. Yes, you are cross endorsing or cross-promoting each others offer to each of your mailing lists.
Your advertisement’s goal should be to get as many subscribers as possible from the other eZine publisher’s mailing list to sign up for yours.
The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!
You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.
Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.
The second method of building your mailing list is by writing articles
Quite simply, you write and submit your articles on your topic of expertise or business nature to popular article directories where eZine publishers and readers are looking for the information you provide.
Leveraging your viral marketing efforts on article writing can be rewarding if done right. In the real sense, you are proving your worth and demonstrating your expertise about your business through the articles you write.
So, how can this method in effect build your mailing list? The answer: the resource box you attach to your articles. In your resource box (also known as bio box), you include a brief detail about yourself and your business site together with its URL.
It is strongly suggested that your resource box URL links to your mailing list’s landing page where you can get your visitor’s name and email address, which will, in turn, help you build your mailing list at no cost.
If your articles are found worth sharing, eZine publishers will republish your articles together with your resource box for their readers and subscribers. The wonderful result: viral marketing without effort on your part!
You can start by writing and submitting your articles to trusted article submitter sites such as http://www.articlemarketer.com/ and begin your article marketing journey today.
The third method of building your mailing list is with Give Away Ventures
With the awareness of the importance of list building, comes a recent Internet Marketing trend which was started just a couple of years ago for the mutual benefits of all Internet Marketers and mailing list owners.
This method is more recognized as “starting a Give-Away venture”.
In a real sense, a Give-Away event is much like a big-time version of ad swaps. In a nutshell, a group of mailing list owners partner together and pool in their gifts in one limited-time event.
Each participating partner contributes a gift to the event. The gift can be a free product, membership pass or a product he is already selling (if he is kind enough to offer it to the event).
The participating partner prepares a Lead Capture Page where he gives the gift in exchange for the subscriber’s email address. In other words, for a visitor to download the digital gift, he must opt-in and subscribe to your mailing list.
When the gifts are pooled together into one event (site), every partner will then endorse the Give-Away event to their mailing lists.
The result: lots of visitors to one event as a collective effort of several participating partners!
With so many visitors downloading gifts from one focused event, it is a true win-win situation. This is because the visitors get to download several gifts for their use and every partner gets to build their mailing list!
You can easily get notified about a Give-Away event in the making by communicating with other Internet Marketers often or participating in Internet Marketing discussion and Joint Venture boards.
I trust you found this article useful and will use it to build your mailing list.
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