I’m telling you. It’s very easy to lose money on the internet. It’s very easy to join the hundreds of thousand or even millions of bloggers who come up with really great content only to make very little money. It’s really is quite sad.
Why is this happening? Why are otherwise, very passionate and intelligent people failing to make money off the internet?
What if I told you that it has very little to do with their intelligence or their level of passion? What if I told you that they simply did not have a working system?
Let’s be clear. If you do not have a system for niche marketing and online income building, you’re planning the game wrong. Chances are, you’re doing something wrong and you are completely clueless as to why you’re not making the kind of money you expect to be making.
To really make it in this industry, you have to go beyond quality content. I know that this is shocking to many experienced marketers, after all these are the same types of marketers who keep saying content is king.
I’m not disputing that. I truly understand and appreciate how important content is. It plays a big role in your success. Nobody can dispute that. That’s not what I’m arguing. What I’m arguing is what you do with that content.
You see, if you just focus on producing the very best content, it’s very tempting to fail to take the second step. What second step is that? Promotions.
You have to promote your content. What’s the point of creating the very best piece of content in your niche only to let it lay there? If you don’t promote it, nobody’s going to see it.
This sounds awesome and everything but here’s the thing. When you’re promoting your content, you have to be intentional about it. The key to content that makes you money all day, every day, really boils down to community.
When people interact with your content and engage with it, you have a tremendous opportunity to build community. That is the key. This is why you shouldn’t just create content for the sake of creating content.
It may be based on the very best content available in your niche, but at the end of the day, it might now be up to the job.
You can only go up to 80% but you can’t go 100%. To make up for the remaining 20% you have to look at your content and ask yourself,
“How can I engage with my readers so that they would engage fully with this content and tell other people about my website?”, “How do I get people emotionally invested in what I’m doing?”, “How do I draw people in on a deep personal and emotional level so they feel they have a stake in my business?”.
It all boils down to community. If you look at your competitors and divide them between the mediocre, the failures and the successful ones, chances are, when you look at the successful brands in your niche, they actually have a thriving community of people who are emotionally invested in their content. You can do the same.
This is not rocket science nor is it black magic. This doesn’t have to cost you millions upon millions of dollars, all it costs you is time. Just have to reach you to the people who are actually reading your stuff.
You have to create an actual relationship with them. Get them to come back again and again. Get them to be evangelists of your content. The content that you produce would then foster community.