Best Search Engine Optimization (SEO) Strategies for 2017!

[UltraVid id=20 ]welcome to what I hope are the best SEO strategies for 2017 I’m grateful you’re here and I’m going to show you the very best up front right now here they are based on my ability I’m getting over 200 thousand people to find me every month if you look at my youtube search one hundred and sixty one thousand and then if you go over to my Google search through YouTube and then if you go into my website search it adds up if you put everything in there close to around two hundred thousand results that I’m getting from organic search traffic every month so here’s the number one tip is think outside of the SEO box and if you see the giveaways bar on the top yes I’ll be giving away ten dollars in Bitcoin on the live version of this course I’ll switch it back over this is going up as a skill share class as well on SEO so the very number one tip think outside of the box don’t just think about getting people to your website for example this is what I feel like most of us consider is SEO we need to build up our website get backlinks to our website I’m showing you the best SEO strategies for 2017 and it does not include doing those things primary if you want to get the very most search results now let’s look at this honestly do you really want to get the most results or do you want to do it a certain way this is really tricky and I’ve been frustrated a lot of clients they say well I want this result and they pay me to help but then when I do it a different way well no I don’t want it done that way I will you want these results right yes well no not that way if you really want to do the very best with getting organic search traffic organic search traffic is gold online videos on YouTube are by far the number one way to do it and I’ll give you another formula to do it right after this without videos on YouTube so the number one SEO strategy is work on the world’s second largest search engine instead of the first Google is the largest but YouTube searches the second largest and for me I actually get more search results from Google search to my youtube channel than I do to my website now I’ve made massive SEO efforts on my website and they still can’t compete with my youtube channel my youtube channel gets 22,000 views directly from YouTube’s search and then it gets thousand or from Google search excuse me to my youtube videos but it gets a hundred and sixty 1000 views I’ll zoom in so you can see this better a hundred and sixty one thousand views from YouTube search go to my YouTube videos every month and if you count the follow up from those that goes over to my website about half my website traffic comes from YouTube and that’s about as much as I get on my website from search so just making video after video after video after video on YouTube you will get that youtube search traffic youtube search ethic is relatively easy to get compared to Google so I’m going to show you more about that now so I’ve got I appreciate everyone who’s here watching live on YouTube now I hope this is helpful for you if you want to learn search engine optimization it’s very search engine optimizations a very valuable skill online so I’ll show you here YouTube search one hundred and sixty one thousand views actually twenty two thousand views in addition to that from Google search now that means people typing in a Google search somewhere and they find my YouTube video that’s more than I can get on my website now there’s another huge difference right here so let me show you this the average view duration is five minutes when someone finds me in Google search now the average time people spend on my website is two minutes so not only is YouTube search and Google search much more effective at getting me views and a traffic overall but the view stick let me show you this so on the YouTube search the average views 5 minutes and on Google search average views five minutes but on my website it’s only about two minutes so not only am I getting way more on YouTube search I’m getting twice as long of a viewer and in fact what often happens many of the views are about the same but YouTube is producing many more really long viewers people watching 40 minutes 50 minutes an hour and that’s giving me the chance to build deep relationships so the number one tip I have for SEO in 2017 is it go for YouTube make videos you will get so much more back out of your time making videos and you know I practice this because this is going up not only in a YouTube video live but also on Facebook and Skillshare I believe wholeheartedly and what I’m telling you that’s why I’m doing it so the number one tip for SEO is to look at YouTube to bring you search results much more than your website all the hustling and tricks and things you’ll do on your website are nothing compared for most of us to the traffic we can get on YouTube because most everyone works on their Google search but very there’s very low competition still on YouTube so for SEO the number one thing go where there’s low competition now I appreciate you getting started with this and we’re going to dive much deeper into SEO including website SEO in great detail here and I make sure get this number one thing out of its said here first so that you know this going forward excellent I’ve got the first video recorded for Skillshare I’ll say hi to Alan alejandro salvar am immeuble channel MC underground Finn Mohammed Timo thank you very much for watching on YouTube I’ll refresh Facebook have a little drink of tea here and then I’ll continue with a live tutorial Thank You debt left for wishing me Merry Christmas from Thailand Metta he I’m doing good thank you Benedict Merry Christmas from the Philippines thank you for watching today so here we go the next part of this the second most powerful strategy for SEO in 2017 is to do this you want to partner with a third party who already has a very powerful website so all the hustling you’re going to do on your own website is nothing compared to what you can achieve when you partner with a third party let me show you an example so this is an actual course that I made and got ranked even though I’m banned from you to me I asked them to put this back up and give it to my co-instructor and they did that so when you search for a hacking course in Google I’ll have to zoom in so you can actually see it when you search for a hacking course in Google now think about it the hacking course terminology these two words are quite competitive being up on the number one search result in this produces thousands of dollars of sales a month this is a great keyword to be on top of so let’s see who’s on top scroll past both ads and look this is the course I made here but what you’ll notice it’s not on Jerry banfield.com is if it was well that’d be great but it’s on udemy.com now udemy has a very high page rank they’re one of the top websites in the world so how did I get this here I paid the co instructor who now is the only instructor on it Erman I paid him to make the course I put the course up on you to me along with a bunch of my own videos in it I did a bunch of marketing and advertising YouTube videos and I got this ranked up here at number one on a very competitive search term now this worked on a bunch of my other unum e-courses this worked on Facebook ads course now there’s no co-instructor that so that one just got banned and I totally lost that position but I had some of the top courses search terms on a bunch of different categories doing this if you search Facebook Ads course my course came up first above everyone else’s websites who does Facebook Ads and you can see it’s here on hacking there’s a bunch more things you can find just like this so one of the most powerful SEO strategies to do is to partner with a third party who will give you the tools and ability to rank a page high on their website because on your little website on my little website it’s very hard for me to go compete with a website like you me and that’s why big websites have huge power because look you search for a hacking course and not only does this udemy course comes up but another udemy course comes up also to udemy courses in the top of search results so I would say the very best thing that you know me is good for is for search engine optimization however there’s lots of other websites you can do this with you can do it by posting things in forums you can do it by partnering with if you see for example there’s another website that already has the top ranking why not offer to write a post or put something on their page and then you can partner with them you get them more traffic and then people find out about you if you can partner with the website that already has the traffic and the search ranking you want to then you can do something like this being up here allows this course to make tens of thousands of dollars of sales every month it the difference between being first and second on a course like this is tens of thousands of dollars a month in sales you can see that’s why this course has of five thousand votes and it’s probably got at least ten if not 20 or 30 times in many sales the next one so you to me and a third-party websites that you can collaborate with will allow you to do things you’ll never get to do on your own now I’m still going to go through and show you how I do things on my website because even though I’ve just showed you two methods that are way more effective to get a lot more traffic you probably still will have the desire to do some SEO on your own website now I take my youtube SEO is the primary thing I do and then I try and also practice on my website good SEO and I try and make it functional and help it get more search results whenever possible when I was on you to me I completely disregarded my websites SEO so if you can make a really good third-party partnership you can completely disregard your own websites SEO because that third party partnership will be much more effective now what you’ll notice here is a few things I can point out so if you do have a unum eCourse or some third party website you really need to work on each of these aspects in the description the title and the text so your course title needs to be a clickable title not something optimized for SEO you’ll see it has hacking course in the title but the title is very clickable it also has a short URL for penetration testing so that is another part of the course so that’s something if people want to learn about penetration testing I recommend a nice short URL like this wherever possible try and avoid really long URLs like this like how ugly does this next URL look now you can use really long URLs like this but these are much easier for other users to share in their natural format and to get backlinks now the beauty of using a third-party website is the ability to use that third-party website free coupons to do backlinks so one of the best things about you to me for search engine optimization they allow you to get out free coupons the free coupons generate a lot of sharing which generates a lot of backlinks which generates great SEO position now you can try and replicate this on your own website it’s very difficult using the right third-party website we’ll give you everything to rank up higher in here and if you learn exactly what text goes in the description you can do things like write your description so that it shows up here effectively in the course so I appreciate you watching this and learning here how you can partner with a third-party website to do amazing things to rank high in terms that you never would be able to rank in otherwise Maxie says why did you get banned I’m not exactly sure why I got banned from you to me I know I was trying to dominate you to me and be the number one instructor and I can guess they probably didn’t like that however in the greater context of the universe I believe I got banned from you to me so that I could do more so that I can make these free tutorials because if I hadn’t got banned from you to me I wouldn’t be sitting here talking to you for free right now I’d be making more paid courses so I believe that in the greater plan of the universe that I needed to be free from you to me to go do something even better with my skills and that is to just teach everything for free uh excuse me to teach everything for free online so and that’s that’s the best story I’ve found for this so I’m going to get back here and then continue with the tutorial welcome back thank you for continuing to watch in this class so I’ll show you now my own website I’ve given you two very powerful strategies upload YouTube videos partner with a third-party website so the YouTube videos gives you the most traffic partnering them with a third-party website can give you really profitable traffic now I’ll show you one in my Alexa account here this I’ll show you what I’m doing on my on website so I’m getting about a thousand visits a day or so to my website so you can see most days there’s about a thousand nine hundred or so my visitors are up at nine percent which is awesome because I’ve turned off all my online ads since December 3rd so I’ve turned off all my online ads and I’m still getting more visitors my website’s uptime is is as good now if you want to see exactly what I use to host my website if you want to see what I use for everything in my business just go to my resources page over here and then you’ll be able you’ll be able to see everything there and I’ve also got a nice tutorial on Skillshare that shows you exactly what I use on Skillshare as well so here’s my organic search traffic right here I’ve got I’m getting about four or five hundred search referrals a day right now my website which is about fourteen thousand a month now that’s really good imagining getting that many referrals a day when I first started my website just seemed amazing and I’m on I’m not on a lot of popular topics I’m on patreon is the most popular topic I’m on I’m on a lot of technical tutorial subjects so if you compare this traffic see I’m getting way more views from Google search on YouTube and then if you compare and I’m getting more than ten times the amount of views on YouTube but still I’m doing pretty good on my website and the search results are actually up five percent the search results are consistently growing now I’ve turned off my Facebook Ads here so I’m getting a lot less social referrals so we’ll scroll past that and you’ll see now on the link referrals I’m actually I’m getting nine thousand link referrals directly from YouTube so in addition to all of this traffic so on YouTube I’m already getting well that’s my actual total youtube search so in addition all of these YouTube views I’m getting I’m also getting nine thousand more views directly linked from you tube so YouTube is just an absolutely incredible traffic source and many of these you direct links are also from YouTube so at least half of my website traffic is directly from YouTube or indirectly as well now you’ll notice this now let’s take a look at the minutes now the average minutes on my website is 1 minute 59 seconds don’t make a dirty joke don’t make a dirty joke don’t make a dirty jump so the the Google search you’ll see if someone comes to my youtube channel through Google search it’s five minutes so what someone is on my website way longer more than twice as long they are on my YouTube videos as compared to how long they’re on my website so again a huge sales pitch to do videos instead of website pages now what mobile is a big traffic source but not for me most of my visits are desktop so you’ll see 78% of my traffic is non mobile so even though people get so excited about mobile 78% of my traffic is not from mobile now what I’ve done I’ve broke down the individual pages so I’ll show you the depth I’ll show you how I’m getting 14,000 search results from Google to my website and how I’m getting results all over the world from YouTube from USA Mexico the most of my visits are from the USA in terms of one country but two thirds of my visits are not from the US I’m grateful I’m getting 10% of my visits are actually from India that’s really cool so I made a website that is global and I think if you think global for your website you’ll have the best chance to get the very most search results so this is what I’m doing on my website and what I’ll do going forward to show you more about how exactly I’m doing this on my website and I hope it’ll give you some ideas for what you can do on your website because it is worth the time to put some energy into building a nice website because once you get people on YouTube the main way I make money currently and have made money is by sending people from my youtube channel see all this traffic my total youtube channel is six hundred and eighty nine thousand views in the last month the main way I’ve been making money is from sending people from my youtube channel over through my website so people go through my website and then the website is very helpful for making money so it’s nice to be able to get people to your website so I’m going to show you what I do on my website that helps me get so many search results and helps me convert the results I get both in organic search and from YouTube / – sales Oh a couple of deep breaths there yes thank you comics with Chris says one minute 59 seconds if you know what I mean I’m trying to use less toilet humor but dude it’s sometimes it is funny they’ll just let you do the math for yourself on something I’ve said I’ll put my website banner up here what strategies am i doing on my website to get the most traffic and to get the most entries so what’s working best for me to get people on my website is word-of-mouth marketing and Google search for my name the top entry page on my website is Jerry banfield.com that’s often from word-of-mouth marketing that’s from me showing it on YouTube videos the majority of people coming to Jerry banfield.com directly are word-of-mouth marketing in YouTube then the second top page on my website is a direct link from YouTube so the four plus thousand views I’m getting here it’s the direct link from YouTube so this is the second most popular page people come to first on my website and what I’m showing you here I’m showing you the certified site metrics with Alexa I’m showing you them alexxa because google it’s a little more difficult in the sense Google Analytics is so deep it has so many different things you can do get this a little bit easier to communicate the point and you might have already seen Google Analytics so I’m giving you what might be a fresh approach here so this is the top entry page these two and then the next one this is an organic search page and then this is a YouTube direct link and then this is the organic search so out of the top five of my pages one is word-of-mouth searches for me in a combination of YouTube videos so Jerry banfield.com is kind of a melting pot all kinds of people come there and then the second top page is from YouTube organic traffic and then the third top pages from Google organic search directly to my website the fourth is from YouTube and the fifth is from Google organic search directly to my website so out of my top five pages two of them come primarily from SEO you could say that I’ve done on my website and this traffic on this Facebook Ads page is very valuable I have got a friend this page has been up for about two years and even though there’s a 97 percent bounce rate this gets people introduced to me this I have a friend he’s been in my mastermind group for a couple of years now and he found me originally doing a search on this Facebook Ads account disabled and that’s how he found me so these are the entry pages on my website where people come in what you’ll notice my web site has a lot of depth you’ll notice there’s a ton of pages on my website that people enter so that what you want to do with organic search is to have it’ll think about organic search like fishing you want to have as many lines in the water as possible now I’m going to give you an exact recipe in this to catch the most fish so to speak I’ll show you what the two top pages on my website for organic search have in common and I’ll show you that so that you can replicate it now you see there’s so many pages on my website these are entry pages so people are coming into the website from there so these are some of my most valuable pages because these are pages people are going directly to there it’s like the doorways to my website so each individual page you want to look at it as a doorway you’re getting people in the door with you so each of these individual pages then are getting people in the door so there’s hundreds of these pages that are getting at least ten people in the door every month and now what I’ll show you is the total pageviews the total pageviews is different from the actual pages people are entering so for SEO you all want to make the most out of every single person who is actually on your website so looking at the viewed pages can help you see what people are doing after they’re entering you can see the percent of time people are spending places and then you can see the most important pages to work on in terms of SEO for your entry pages and then for pages that people are just looking at you can look and see what you can do to make each of your top pages better so for me I’m getting a lot of my top page views on these three categories here so I work and consistently look at these three most viewed pages as a top priority I look at them over the other pages on my website and make sure there’s good opportunities for me to convert sales on these so I’ve shown you the depth I have on my website hundreds of pages that bring people in hundreds of pages that have at least 20 people looking at them every month and that have at least 10 people entering on the website so to me a good SEO approach has both these top pages that bring in this one page alone brings in about a hundred people a day and this page brings in about 60 or 70 people a day to have top pages that bring lots of people in but then you don’t usually discover pages without having depth without having all these different pages to fit you’re out and take a chance at having a top page so I’m grateful you’ve spent this time with me here I will dive in deeper and show you what some of the top pages on my website look like I’ll give you a formula next an exact formula to make a top page on your website I have not done the giveaway yet the giveaway will be at the end the bitcoin giveaway will be available for anyone on YouTube or Facebook that’s watching as well thank you very much for continuing with this SEO search engine optimization course what I hope is the best SEO course available for you totally for free in 2017 so what I’m going to show you here is the inside of a top page on my website this is one of the most valuable pages on my website in terms of it producing results for me so it brings in results for me and it simply is creating value out of nowhere and that’s the most amazing thing to do with SEO that’s why you want to do SEO this page brings in two thousand plus people a month and many of the people it brings in end up watching my videos they end up getting some help and then sticking with me over time so here’s a basic formula for a top page a top page should have something like a video on it or something to keep people watching longer as you noticed in my analytics the average person who’s watching my video spends about five minutes on it so I’ve got a video right at the top of this page that someone can click and start watching about the exact topic I’ve made here now this videos gotten a little old by this point so maybe I’ll make another one on it also the whatever page you have should be immediately helpful one of the reasons this page has a low bounce rate is because it has the exact information on it that’s needed if you don’t know where the appeal form is I have a direct link you click the link so what people are searching for this is a painful problem people run into these are some of the best types of pages to have online this is an acute painful problem people run into so Facebook Ads account disabled means that you’ve got your account suspended or banned from advertising on Facebook so this is a very painful thing that people encounter that I’m able to help with based on my experience getting almost every kind of account I’ve ever created suspended or banned online and after having clients have this problem I thought to go make a post about this so the best way to get people to come to your website is to give them help with a really painful problem and to give them immediate help for it so many people are just looking for the appeal form they’re going through they’re searching for Facebook Ads account disabled and they just want the appeal form they don’t care about anything I’m going to say for example things like don’t bother with an appeal learn how to do something else learning it they don’t care about that most people just want to solve the problem in the exact way they think it needs to be solved so they Google they and then as soon as I show them the Facebook Ads account appeal form they click off over here there and then they’re completing the form so this helps me get a high rank in Google because then I’m giving people what they want on the page right away once they go through and click contact they click close so even though you’ll see the bounce rate on this page is really high Google is very good at detecting if people got what they wanted what Google ultimately wants is for people to get what they want so when someone searches Google wants them to find an answer and Google knows there’s a good shot that if they clicked on your website and closed your web’s close the tab then they got what they wanted if the user goes and clicks on your website looks for a minute and clicks back Google knows that the user didn’t find or thinks the user didn’t not find what they wanted so if you want to rank high in search you need to be able to give users what they want on your page and you need to be able to give it to them fast so I’ve developed this page over years and I’ve discovered people really want that appeal form so I put that up there right away and then most of the rest of this is to qualify people for the page and this is kind of a Wikipedia style page so this is what I found works the very best for SEO is to make a Wikipedia style page look how long this is if you are hiring people to write SEO articles of 300 or 400 words forget it what you really need to have a top ranking our article on a competitive subject is usually you need something of two plus thousand words so this is two or three thousand words here and then I’ve got all of these I’ve got these case studies on here guy literally gave me his phone number to put on this page and then there’s comments from other people on here – so this is Google’s basic formula for what it thinks is a really good page now having a Facebook Ads course on udemy was worth more search traffic than this page every month I believe I got maybe six or seven thousand Google organic search results a month from having a course on udemy up in the top subjects now if you look on YouTube the traffic doesn’t compare to this page however for this exact problem this page works really well now if you compare it with a YouTube copyright strike so if I look over here I have a YouTube channel copyright strike this gets two hundred and seventy four results per month meanwhile if I go show you the watch time on the actual videos and we look for the YouTube copyright strike I I guess off to search for copyright instead of that so if you go search for this just to do a little comparison of the traffic numbers so if you look at this one the same video gets 5,000 views for free every month on YouTube and on my website here gets 274 results so if you can make a video about a problem it’s ideal because then when someone comes to your page it has a video and the page so the ideal way to do this is to put a video on the page and then you can actually get the video transcribed so it’s faster to make a video I can talk about 10,000 words an hour I can only write about 2,000 words an hour though so I can make a heap three to five really in-depth posts in an hour of talking and then all I need to do is get them transcribed so this is the formula I’ve done across my blog so I’ll go more into this strategy to show you now how you can make more really deep posts like this with much less effort comics with Chris asked does it cost to use Alexa yes it does have some kind of monthly cost to have the version I of the site metrics it’s free to take a look around Alexa what is the very best strategy I’ve found from making a post as fast as possible that are likely to rank high and get a lot of search traffic the basic strategy I’ve found is to simply make a video about it and then get the video transcribed into a blog post or I’ve even got my videos transcribed into entire books so I had a video course on Google AdWords I got that transcribed into a book and now my friend Michael Gerard is helping me promote the book by putting parts of the book out for free and blog posts so to me this is an amazing system if you want to do something like make a video course you can make the video course you can then get it transcribed into a book and then you can use parts of the book as blog posts and you can use parts of the video courses free previews on YouTube that’s worked really well for me as you can see Michaels actually made this post now I actually dictated so the nice thing is this post is in my voice I dictated this Michael edited it to read better and now this post is out on my website in my voice one thing that works terrible it’s just useless to try and hire someone in my experience to write posts on my website because it’s not in my voice and many times when people are writing posts for someone else they don’t do them creative they kind of just write more of the same as what’s already out there and if you want to get search engine optimization traffic you really need to be able to put things out that are original when you hear the way I put all these things together most of these ideas aren’t unique but the exact way I put all of them together is unique and that is what draws people that’s what draws Google to see that you have a good website that’s what draws people to your website so I’ve got this huge post on my website now with all these screenshots that’s intended to be really helpful that’s available for free on my Blagh and I didn’t even write any of it I did the video tutorial just like the one I’m doing now and that’s a beautiful thing that in the future I have the option I can simply hire someone to do more of the same thing turn this video literally into a blog post just like this in fact Michel Guerard might even do that he might turn this video into another blog post on my website and then the beauty of it is at the very end of it the book is promoted on for Google AdWords so if someone’s actually read through this post this post has a very good chance to rank high in organic traffic and if someone reads through it it even then promotes a book so that’s a complete system from start to finish that I think is just awesome for getting out to pages on my website that so lots of these pages on my website have been created just like that that are bringing in traffic and lots of these pages where people are entering here are originally dictated as videos and they’re working great to bring in search results for example this time-travel is real it’s bringing in 800 people a month almost all from search results and it’s bringing in a dictated video so the videos literally just transcribed and then put on there so this gives me the ability when someone comes to my website and looks at my blog this is what gives me a blog that just blows me away I’ve never seen someone who doesn’t do blogging as their primary thing that has a blog with this many posts on it to me having a deep blog promotes trust it promotes consistency when you see how many things I’ve made on my website it gives you trust like I’m serious about my business like I’m here I’m working on it on a daily basis so these are this is some of the blog posts on my website I have about twice as many as this so what makes for a great website in terms of SEO is having lots of pages with original content on them so all these blog posts we’ll make fur they give me the ability a rising tide lifts all boats they say the more of these great blog posts I have the more all my individual blog posts can rank higher now the problem with this is that it’s such a slow strategy compared to doing something like YouTube now after five years of having I’ve only I’ve had my youtube channel for five years I’ve only been working on this website for a couple years but still at this rate my website might be a fraction of my YouTube channel in a couple more years but I’ve put I’ve planted a bunch of amazing seeds with my website here and the longer these are up the more these blog posts I keep putting on the more search traffic I’m getting to my website every month and that’s giving me the chance to continue to build and grow my business the more these videos I make the more I can easily have turned into blog posts and then occasionally I still write a blog post now whenever I write a long email to my email list I go ahead and turn it into a blog post all song so I went through and wrote this out at Jerry banfield.com slash cheep I wrote this as an email on my email list and I figured I might as well convert this into a blog post so now I try whenever possible to convert the things I do into blog posts like if I write a long email or description out so that way I’m using my writing twice I’m giving the writing I make a chance to show up in search results so having a deep blog like this is one of the very best ways I’ve found almost all of my organic search traffic that’s not on my home page and that’s not directly linked from YouTube or that people aren’t searching for it so most of my google organic search traffic comes in from my blog and most of the posts on my blog are based on or dictated from or partnered with a video so when you do these two things together it’s a powerful combination for search results Kell asked what software are you using to make this video you can see everything I’m using it Gerry banfield.com /resources that’s got everything listed that I’m using there for you so I will go I will keep going in this tutorial where we’re getting towards the end in the in the short we’re getting towards the end of it and then I don’t know if all the time for questions or not but if you want to ask me questions just join my facebook group you’ll you’ll see it there’s linked to my mastermind on top of my website if you want to ask me questions and interact with me on a daily basis via chat then my mastermind group is the way to do that the I have I have so much interaction on YouTube I have five hundred or a thousand comments a day on between YouTube and Facebook’s there’s about 500 a day on YouTube and then there’s something like that on Facebook as well so then I don’t make time anymore the to try I don’t have enough time to answer but if you go to my website and you have individual questions and I don’t get it in a live video of the pre-recorded video then just use the mastermind link on my website or go to patreon and choose the Facebook group from there after you’ve got your blogpost strategy after you’ve seen all of the rest of these things about search engine optimization there are still things you can do to improve the search results you get on your website so what I call these things are kind of search engine optimization best practices so these are little tips and tricks I hope will be helpful for you that help you rank higher now most of these are what you would call small games so you’re playing little games YouTube is a big game a look at all of this on my youtube channel it’s a big game and it grows much faster that said it is helpful to polish off the website you already have and to make the best of it as well so what I do i use the Yoast SEO plugin and you can see the full list of things I use in my business and if it’s not on there now I’ll add to it the Yoast SEO plugin I have Jerry banfield.com /resources got my business list on it and then this is what I use so I’ll give you some quick tips for that I like Yoast SEO because it’s free and it gives me some basic features that really helped me out with getting some SEO so here’s the dashboard and then one of the main things to do with Yoast SEO is play around with the options it has so for example this is a Jerry banfield.com / resources page now on this resources page I have a bunch of affiliate links because I link to something I actually use so then I’ve got a bunch of affiliate links on it so one thing that knocks your search engine ranking down is linking out to a bunch of websites in search engine terms there are links called follow and no follow now most of the big websites only use nofollow links Google search is based on in part and at least originally it was completely based on the idea of essentially Google’s original name was back rub you rub my back I’ll rub your back that means you have links then you link to my website I’ll link to your website with the idea that websites that link to each other will then both rank higher well now this strategy with YouTube and Facebook has been largely ruined because Facebook does nofollow to everything YouTube does nofollow to everything so some of the biggest websites in the world don’t participate in Google search voting anymore so to speak and then most of the web sites like smaller websites don’t know to change links to nofollow so I think it’s ideal on a website to use nofollow links on your entire website so on my home page Yoast SEO currently I don’t see how to change the entire web to nofollow but right now I’ve got nofollow on my pages with the most backlinks and especially the affiliate links so I’ve used Yoast SEO to change this over to nofollow so then when there’s a all these links on my website I’m not essentially giving up all my link juice or I’m not lowering my website ranking with all these links on my website so on the pages where I’ve got the most links I’ve set two nofollow another strategy you can do what brings down a lot of pages so this is my these are pages on my website so I’ve got a lot of blog posts but then these are actually pages on the website another SEO tip you can do is you can delete you see I just put a bunch I was motivated to make this today because I have a bunch of old pages on my website for example with a bunch of old younameit coupons that don’t work anymore and then I went through and deleted those so one of the most powerful things you can do with your SEO on your website is to go forward go ahead and delete those old pages on your website that are messed up that are broken that are no longer valid or delete pages on your website that are landing pages or don’t have any good content what Google would like to see is a website with all high quality pages on it the more low quality pages you have the more pages with a bunch of follow backlinks that are affiliate links or poor quality or bad user experience the more those you have on your page Google kind of gets an idea of who you are based on the quality of your pages so when you combine Yoast SEO you go through and delete as I’ve deleted a bunch of these old pages that just have a bunch of broken backlinks that were used for sales I go through and delete those I apply nofollow I try and follow the keyword recommendations by Yoast also so Yoast will help you optimize your page for best impact so if I go over to edit post on this Facebook post then I have options it’ll show me the SEO on this post now it often take a while to low but you’ll see the SEO on this page is good so Yoast if you enter the keyword down here gives you the ability so I put this focus keyword in and then Yoast has this nice analysis I get here it has all of these different things that show me exactly what to do so nice thing if you use Yoast SEO you don’t need to learn all these SEO strategies yourself you can literally look at these green and red bullet points and then that will allow you to optimize from there and now on this one I will go ahead and change this one to nofollow and update that so I hope these tips are helpful for you with your website as you especially use your WordPress website and try and get it to rank the highest I’ll answer a couple more questions in conclusion here okay so I’m almost done with this so I’m going to get the dogs in real quick Ichi Bao come here you do that’s good come on we’re just gonna hang out here instead of bark at the mailman thank you okay so I’ve got my got my dogs back in the so if you don’t like little interludes like that just go to Skillshare and little things like that will usually be cut off so we’ll finish up here with a few more tips and the Google search console thank you very much for getting to the end of this course I’ll show you a little bit about the Google search console and I’ll show you answers to a couple of quick questions I hope at the end will be useful for you now you’ll notice I haven’t spent a much time in the Google search console why because it’s not worth my time to pour a bunch of time and energy fooling around the Google search console the one thing I think is really valuable is to look at the crawl stats now my I currently use GoDaddy for my manager and I’m not impressed with how long it’s taking to download my website because when I first started it was much faster but I can see how long Google is taking the crawl and download my page and I can see that it’s taken between a half second and a second so that that’s decent I could have lower latency but if if you’ve got a shared service or something one of the most helpful things you can look at look at your crawl stats and see how long Google’s taking to download your page if your page is taking longer than this you more than likely need better hosting and maybe even at this rate I could consider better hosting so you want your website you don’t want your website crawl time taking a long time because Google looks at it if your website takes a long time to load and a long time to crawl is probably going to be a bad user experience so one of my favorite things is this little crawl stats option over here and that’s helpful then to see what Google is encountering when it comes to your website and then now if you the index status is a good thing to look at as well you can see how many pages and files you have indexed so I have 1800 pages and media files indexed on my website so that’s how many different things Google is found on my website that’s a good thing to take a look at as well now you might want to spend a whole bunch of time in here in the search analytics but you really don’t need to it can help to go look at what people are searching for but you don’t need to obsess over these things that’s why I haven’t spent much time with them like I’ve said this is a small game to play you it’s much easier to get into these YouTube analytics and play a bigger game fooling around on the Google search console most of the time looking at all your pages I mean I could go over here and do things like I could go trying okay well what’s my click-through what’s my position on this okay my average position 14 my average click-through okay what’s my average put I could go look at all of these things but that’s not worth my time it’s not worth the time to go through and look at all this data it’s worth the time to create more content to put more on there and the only thing you really need this data for is learning learn from this data so the main thing that’s nice to look at is just to use this data to learn and to see now you can see like the links to website you can see there’s twenty four thousand links to my website on YouTube so most of my website is getting linked on YouTube and you can see where the links are and then one of the most helpful things to do is just to sort out and find your clicks so to look at the pages people are actually visiting because based on the pages people are visiting you can figure out okay well what should I do to make this deeper so one of the first pages I got a lot of traffic to was one of these patreon pages so then I made another one and then I made this one so the one thing that’s really worth your time is look at where you’re actually getting clicks – don’t worry about what your click-through rate what your position is that’s a big waste of time right there you can spend all of this time in here and doing all these other things if you’re learning something that’s good if you’re competing and if you’re viewing your competitors are saying how high are they up that is a complete waste of time I don’t fool around with that so that’s why you’re here with me is because I don’t fool around with a lot of things that are wasting my time now I’ll give you something else that in my opinion is a waste of time SEO backlinks do not buy SEO backlinks do you want an example here I’ll show you doing it wrong I had one of the top ranking websites when I started my business and started doing SEO on the term gaming addiction my original website was toppled gaming addiction I had one of the top articles or I one of the top websites on gaming addiction is called gaming addiction net so I’d exact match domain this is back when I played little games a lot I would look and see where my competition is well this article’s up here and this one’s up here where am I at and then so guess what I tried to do i bought backlinks and guess what happened I was when I bought the backlinks I was on they didn’t have this part here back when I was doing this I was up to like third when I bought the backlinks or third or fourth somewhere in the middle of the page but not at the very top I was on the first page when I bought the backlinks I killed it I killed my websites ranking buying backlinks most of the things you are going to buy to try and help out with your SEO are likely to mess things up more than their help so I’m suggesting don’t ever buy backlinks you want backlinks put them on your YouTube channel and I don’t recommend going to any individual website just to buy backlinks I recommend make a real partnership like with the udemy example I made make a real partnership where you’re working with a third-party website so avoid buying any backlinks and I would generally avoid trying to game excuse me I would avoid trying to game the SEO system at all don’t play games with the SEO system just simply do good work create good content on your website and preferably partner that with a YouTube channel create things that really help people and then you’ll be able to get lots of people to come near website I’m grateful my website gets about 36 it gets over a thousand people a day they come to my website and as long as I played little games like buying backlinks or little games like stalking my competition finding okay well this pay as long as I fooled around with that I never got anywhere if you want to get somewhere focus on doing a good job and creating things that help people so I thank you very much for watching this I hope you have a wonderful day today and I hope you’ve enjoyed this course excellent so the entire Skillshare course is recorded and Muhammad on YouTube has actually already taken the time to share his Bitcoin address he is one step ahead of me here so today I will be selecting Muhammad montezuma Hadi to win the contest Muhammad if you you already said you’re ready to share to Facebook I trust you’ve already accepted the terms so if you would just confirm with me that you are ready and interested in in receiving the Bitcoin I will send it to you right now I will prepare to send it to you now and I’ll hit Send as soon as I see your confirmation in the chat I appreciate you watching the whole time so much that I’ll send you the ten dollars in Bitcoin now’s my thank you for that so Muhammad has been commenting and watching the whole time and that’s why I’m sending him he posted his bitcoin address he made things really easy I’m on a quick time schedule here so Muhammad if I see your comment on YouTube I will send you the Bitcoin if not okay Mohammed’s commented so I’m sending him the Bitcoin right now all right I’ve typed out the message to Muhammad and I’m sending it you’re grabbing his address and sending it to him right now so on all of my new tutorial videos live like this I’m doing a Bitcoin giveaway Wow I’m gonna watch that I almost sent all my Bitcoin someone’s going to probably get all my pick coin at some point so I’m about to send here and it looks like sent so I’ll show the confirmation over here so I appreciate you watching Muhammad I just sent you ten dollars in Bitcoin which today is worth point oh one seven five Bitcoin so you should be receiving that any minute and if you would like to receive the ten dollars in Bitcoin as Muhammad has just received that here thank you for letting one and no in the chat that you received it if you would like to receive that on a future video just watch and be an active commenter like mohammed has been here today on this video thank you very much for watching if it’s December 24th 2016 today so if it’s Christmas Eve or Christmas Day where you’re at and you’re celebrating that I wish you a Merry Christmas and I hope you have a great day Muhammad thank you very much for commenting and participating in the giveaway with me today I hope to see you again soon

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