About Search Engine Optimization
“Search Engine Optimization Basics” you will learn valuable information on how you can successfully use search engine optimization to get your website optimized and ranking
well in the search engines. Let’s start off by talking a little bit about what search engine optimization is an how it can help you.
The process of search engine optimization or SEO is fairly easy, provided that you take the time understand the different factors involved when it comes to getting your site well optimized, ranked and bringing in targeted traffic. There are many different techniques that you will have to learn so that you can make your website more visible to the world.
Simply put SEO is the process of developing and boosting the quality and volume of traffic that your website receives from the search engines. Search engines use organic or algorithmic methods to catalog and search for relevant websites according to the keywords that visitors type in. In most cases, the higher a website presents itself on the search results page, the higher number of visitors it will get from the search engine.
Three of the most popular search engines include Google, Yahoo and MSN. There are literally thousands of search engine on the Internet that target various types of searches like images, local searches and industry-specific topics. There a several ways that you can optimize your website from creating and changing the content to editing the HTML coding to help boost its ranking. SEO can be very beneficial for your website, provided that you follow the rules and guidelines that the search engines give you when you submit your site.
There is a huge amount of information available online that can help you learn how to achieve long term success in the search engines and learning the basics is the best place to start. The simple fact is the better you optimize your website the better chance it has of reaching the top of search engine results page and the more traffic your site will receive. When used properly SEO can make your website more visible and available to visitors all over the world. It is also very affordable way for you acquire hundreds or even thousands of new visitors and customers in a short amount of time. Not to mention the added benefit of enhancing your ability to earn more money too. Compared to paid advertising where you pay a certain amount of money to reach a specific amount of people, SEO gives you the ability to reach an unlimited amount targeted individuals for free.
These are people that are actually interested in what you have to offer because they went searching for it. Once your site gets listed it becomes visible to your target market any time of the day or night. People can visit your site regardless of their location or yours. Good SEO continually works for you even when you aren’t working on it.
As I mentioned earlier, it doesn’t have to be complicated. It can be as simple as updating the content of your site, using the right title tags, meta tags and descriptions, so that the search engines can navigate and crawl to your pages easily. When you begin optimizing your website you will discover that it is important to make your pages accessible to search engines so they can index them appropriately.
SEO is a process and as your site grows and you learn more you will discover several ways that you can enhance your onsite navigation and provide vital information that will appeal to your visitors as well as to the search engines.
Learning how SEO works is the first step, especially for a beginner such as yourself. A basic understanding of how it works will help you determine the steps you need to take in order to fully realize and take advantage of everything that good SEO has to offer your website. Make sure you look for your next issue soon. We will be talking about how the search engines spiders collect and analyze data to index websites.
In the last issue we talked a little bit about what search engine optimization is an how it can help you. In this issue we are going to talk about how search engines spiders collect and analyze data to index websites. Since you made the wise decision to subscribe to this newsletter I assume you understand the power of having high rankings in the search engines.
As we discussed in the last issue good SEO can literally make your website visible to millions of potential visitors online which can ultimately lead to increased traffic, sales and income. You can use SEO to become highly successful in any subject that you are interested in. There a many techniques that you can use to get your website listed and ranked well so that it can be found by people all over the world.
Search engines run programs called spiders also referred to as web crawlers, which go out every day and scour web pages all over the world to identify and catalog content. They also look for other links that they can scan later. Spiders are very busy. As they go out and do their job everyday they send the results of the scans back to the search engine which often uses an algorithm to break down the information, analyze it and eventually catalog it. If the spiders visit a site and find a link to a new page or site, the links are stored for future visits.
Over time other spiders will continue to crawl through the links indexing and storing data as they go. The more links from other sites and pages that lead to your website the more frequently you will receive crawls and visits to your website. Search engines generally view a combination of more than 200 factors to identify the right pages that must rank for certain queries. Factors include information contained in the web pages or on-page factors like title heading and page content. Off-site factors may also be included. The factors include the words used to link back to you, the reputation of the page linking to you and the duration of time the link has been present. Both off-site and on-site factors determine the search engine rankings.
When you create your website do your best to make it easy to navigate. This will make it easier for the search engines and your human visitors will find it. Try to organize the website into clean, well labeled sections. Having good site architecture provides you with many advantages like:
Easy expansion – as your business grows your website will grow with it.
Easy navigation – less frustrations for your visitors and better search engine rankings.
Easy maintenance – frees up your time for more important things like SEO.
Keyword relevance is another very important factor that the search engines consider when they spider your site and it is an essential part of optimizing your site if you want to get good rankings. Always be on the lookout for good keywords that pertain to your chosen topic. That way visitors can easily find you through the title and content if you include the right keywords and secondary terms that pertain to your chosen topic.
There are many keyword generating tools and other online programs that will help you seek out the best key words for your website. To find one all you have to do is type “keyword tool” in to your favorite search engine and you will find many to choose from. When it comes to understanding when and which keywords to use there are many things to consider. Like the use of plural or singular terms, the order of words and how many keywords you should use your content.