Build a niche brand, not another niche commodity

Robert Kiyosaki, the author of “Rich dad, Poor dad”, the entrepreneur mindset classic, has a very powerful quote that we should all pay attention to. He said that if you don’t have a brand, you have a commodity. Now you might be thinking to yourself, “What’s so bad about a commodity? After all, don’t people make millions of dollars selling corn, rice and wheat on the market? Aren’t commodities like pork belly, beef steal and other products, multi-billion dollar industries? What…

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Screw this up and you’ll fail with niche marketing

A lot of people are under the impression that making money on the internet is very easy. Too many people believe that if they put up a website and all these other people will show up and click on all sorts of ads, the website owner will make money. If it only were that easy. Still I really can’t blame people for having such misconceptions. After all, for the longest time, it’s very easy to find all sorts of products…